Creative | HispanicAd.com

Emilio Guede Fernández passes

August 01, 2018

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

Insight from Cannes Lions 2018 - The Power of Transformative Ideas [REPORT]

July 21, 2018

Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results.

Cheers! There’s life in the spirits category

July 10, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

When you’ve been in the biz far too long -like yours truly- every time you confront an advertising execution of some sort you can see right through it: the stale “strategy”, the focus groups, the power point decks, the creative tropes, the tired gimmicks, the usual clichés.
Like any drug dealer would tell you, only fools consume their own product.

California Milk Processor Board and GALLEGOS United Launches Multi-Million Dollar Integrated Advertising Campaign

July 10, 2018

The California Milk Processor Board (CMPB), creator of got milk?, together with lead agency-of-record GALLEGOS United, is launching "You Can Always Count on Milk," a new $16-million-dollar, statewide advertising initiative.

How Digital Transformation Is Remaking Creative [PODCAST]

July 06, 2018

How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.

The Lion Jumped The Shark

July 06, 2018

The Cannes Festival of Advertising, where Lions come from, may not have jumped the shark yet, but it’s headed that way. That’s important not just because the Lions are the Oscars of advertising, but because the festival itself is a mirror of our industry. This year’s look in the mirror gave a rather unflattering reflection. What happened?

McDonald's and fútbol have something in common: they unite people

July 03, 2018

The bilingual TV spots consist of three executions in which hardcore and novice soccer fans come together to enjoy the 2018 FIFA World Cup every morning over McDonald’s breakfast. As the tournament progresses our novice fans learn more about The Beautiful Game and even some Spanish along the way. World Cup commercials are seen very frequently over a one month period, so we created a series of spots that told a bigger story as a whole and rewarded the viewer with fresh executions throughout the tournament.

Report from Cannes [PODCAST]

June 27, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer reports on some of the key themes at this year's Cannes Lions festival, including the issue of trust in the media, the impact of GDPR, and the battle for what's left of the digital ad pie after the duopoly takes its huge share.

Where has all the creativity gone?

June 26, 2018

Throughout the week at Cannes I have been pondering if the International Festival of Creativity needs to rebrand. The reason? I’ve not seen that much creative. I have, however, attended numerous sessions on AI, machine learning, VR, AR and eCommerce. In one such session it was declared that technology will be the savior of creativity. by Guest Contributor Daren Poole

Jarritos "SuperGood" Parrot Campaign

June 22, 2018

Jarritos’ sales are growing on the GM side, it’s becoming more and more known and loved by English dominant consumers. More people are posting about it, talking about it on social and that’s when we noticed something; they were pronouncing it all wrong.

Plagiarism in advertising

June 19, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

Advertising is under fire.
As a business, as an industry, as a cultural agent.
Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
Fair enough.
Question is, do we really “create” in the ad business.

The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

June 19, 2018

Companies that harness creativity and data in tandem have growth rates twice as high as companies that don’t. Here’s how they do it.

Aspiration, delusion, self-image, self-loathing, positive discrimination, tokenism and Uncle Toms in advertising. Part 2

June 12, 2018

By Gonzalo López Martí - Creative director/ LMMiami.com

As I said in the first installment of this piece last week, casting “regular folk” in advertising has been tried repeatedly with spotty results at best.
When I say “regular folk” I mean “racially realistic”.

Carmen Boquin to promote Wonderful Pistachios

June 06, 2018

Wonderful Pistachios announced that sportscaster and TV personality, Carmen Boquín, will serve as the brand’s ambassador during the most important soccer event in the world.

Brand Affinity: The Apology Commercials [PODCAST]

June 05, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?

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