There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes. Er, um, pardonnez-moi, grand prix. Ratherm the 2017 event -- formally, the Cannes Lions International Festival of Creativity -- will be remembered for a startling announcement midway through by Arthur Sadoun, the new Chairman and CEO of the giant Publicis Groupe agency company, that he was bidding adieu for the next year to Cannes Lions, along with other awards shows and events such as CES and South by Southwest.
Erik DuPlessis sent me a link to this post titled 'The Wisdom of Taxi Drivers' by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being interesting, specific and human. It reminds us that we need to keep people – the target audience if you must – at the heart of the creative development process. by Nigel Hollis
NBCUniversal Telemundo Enterprises and Mazda North American Operations (Mazda) announced a premier multimedia advertising campaign that will introduce the all-new Mazda CX-5 to U.S. Hispanic audiences through “¡Al Bate!” (Batter Up!) – an eight episode, documentary style mini-series featuring former MLB player Ramiro Peña, who currently serves as an infielder for the Hiroshima Toyo Carp of Nippon Professional Baseball.
Most people know that a can of Pepsi or Coke sitting on a kitchen table in a movie or TV show is product placement, an oh-so-subtle advertisement without words or action. The item is there to be noticed, even unconsciously, which may lead to a purchase or trip to the refrigerator. Until recent years, these indirect advertisements have been fairly simple. The practice dates back to the 1930's.
The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics.
Ad agencies and advertisers are victims of the belief that "creativity" is the basis of their current relationships, and that "more creativity" will give them more of what they need. Ad agencies have promoted "creativity" since the days of Bill Bernbach, more than 50 years ago, when agencies were at the top of their game. Advertisers, as their clients, continue to hire agencies for their perceived creativity, provided costs are rock bottom. However, "creativity" is no longer delivering improved brand performance or increasing shareholder value. The search for more creativity is making victims of agencies and CMOs alike -- neither lasts very long in a relationship. It's time for a new paradigm. The "Creative Paradigm" is out of date. It's not working. By Michael Farmer
A new study from YouAppi, a growth marketing platform for mobile brands, finds that when it comes to delivering effective mobile video, marketers face quite a few challenges. Among them are developing creative, as well as finding properties to effectively run mobile videos.
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their teams. The majority of respondents (64 percent) anticipate maintaining staff levels and hiring primarily to fill vacated roles.
Traditional agencies have worked hard to get up to speed on digital. Digital agencies have worked hard to get up to speed on branding. The industry is now filled with amazing expertise that can virtually build anything we can dream up. By Eric Prado, Founder of fireflyhigh & Professional Training & Coaching Consultant.
The Chrysler brand is launching a new campaign this week to share key features of the all-new Chrysler Pacifica with Hispanic customers.
As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression'. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing? by Nigel Hollis
You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn't easy, but it is possible. To get there, you must first master these five important skills. By Jane Maas, ANA Faculty
Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ - Casa Buchanan’s Father’s Day Pop-Up.