Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, Puerto Rico, Guatemala, Costa Rica, El Salvador and Panama.
Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.
The fundamental problem with digital advertising today is that too many ad formats are truly disruptive. by Nigel Hollis
In Entertainment content is king. But getting content into the hands of producers and decision-makers is no easy feat, even for a best-selling author.
A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future of brands and advertising? by Nigel Hollis
Telemundo Deportes released its first campaign for FIFA Confederations Cup and World Cup, produced in partnership with Anomaly.
The Atrévete “Mega Dares” campaign, from GALLEGOS United, seeks to create new nontraditional occasions for consumers to drink milk by daring them to try unexpected food and milk pairings with an additional twist – such as a wind turbine. In one digital spot people attempt to eat spicy Korean tacos and drink a glass of milk while standing in front of a wind turbine generating 39 mph winds.
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience
Although campaigns with a strong focus on emotional relevance and creative engagement lead to increased business, a new report out today from Kantar Millward Brown shows fewer than one in seven ads are designed to deliver a strong emotional message that consumers will quickly absorb.
I’m kinda tired of hearing everyone talk about how data is going to save our industry. I’m tired of everyone measuring creative effectiveness against KPIs for which they are ill suited. I’m tired of watching all of the good ideas turn into splinters of their former selves in service of their data-driven masters. And mostly, I’m tired of the bad work that often springs from so-called “data-driven advertising.”
Given we know that most people do not hang around to watch a video to completion it makes me wonder why the 30 second spot is still so popular. by Nigel Hollis
Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making the decision to include a package shot or brand logo at the end of an ad can require some additional consideration.
Luis Miguel Messianu - Creative Chairman-CEO at Alma and Chairman of El Circulo Creativo has decided to step down as Chairman of El Circulo Creativo. To succeed Mr. Messianu, Gustavo Lauría current President of El Circulo Creativo has been elected to replace him at the helm of the organization.
A long time ago, in a galaxy far, far away, there was a simple marketing world.
A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.