Now that we are well into the New Year, I thought it would be worthwhile to provide an update on the state of the Hispanic online market. Overall, the market continues to be rich and vibrant and the data points to a clear opportunity for online marketers in 2012.

As Facebook prepares for its long-anticipated initial public offering (IPO) and consumer fears mount over how their personal data could be used to subject them to greater volumes of more intrusive advertising, American and British consumers are warning of a major backlash as more than one in four (27 per cent) British and one in five (20 per cent) American consumers online would stop using a product or service – such as the social networking site – if they were subjected to too much advertising. DOWNLOAD InfoGraphic Here

Terra is launching a new interactive music platform today, March 7 featuring Locos Por Juana, the two-time Grammy-nominated bilingual Latin Band. Tune in today at 4:00pm ET on terra.com.

The digital signage industry is poised for sustained growth (the economy notwithstanding), in verticals such as education, place-based advertising, and hospitality. Retail adoption, on the other hand, is slower than many had anticipated for a variety of reasons.

The Interactive Advertising Bureau (IAB) has launched “Data Driven Advertising”, a web site designed to be the definitive resource for advertising professionals on how data is used to serve ads to consumers.

As TV networks struggle to find right balance between digital and traditional access to their content, new research from Knowledge Networks shows that online access wins favor with consumers in ways often overlooked by standard metrics.

Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, according to Nielsen and NM Incite’s U.S. Digital Consumer Report.

Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.

Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S.

Growth in Facebook ad revenues may be slowing, according to eMarketer estimates, but they will still swell more than 60% this year to reach $5.06 billion worldwide, after posting growth of 68.2% in 2011.

Throughout my professional life, I’ve had the privilege of riding hundreds of steep learning curves, getting thrown into the deep end in a huge variety of industries, disciplines, and markets.

The number of hours in the day may not be growing, but the amount of time US consumers spend with media is—thanks to multitasking.

The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative technologies. Televisions, game consoles and media players have gained internet connectivity, and with it, access to new worlds of digital content.

NBCUniversal’s Telemundo and iVillage announced they have joined forces to form a multi-platform destination, “iVillage Mujer de Hoy,” designed to reach the 16 million Latinas in today’s rapidly growing Hispanic digital marketplace.

Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily life, traditional media such as TV, print and radio are no longer the only channels offering marketers mass exposure.

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