Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.

Telemundo Media announced that it will partner with Trendrr.TV, the category-defining social TV measurement and real-time conversation curation platform, for the 2012 “Billboard Latin Music Awards Presented by State Farm.” Pitbull, Cristian Castro, Samo, Natti Natasha, Loalwa Braz and Akon have j

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

Experian Marketing Services' highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world.

With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad management solution provider VINDICO found that marketers may be placing too much emphasis on clickthrough rates (CTR) to measure campaign performance.

MiTu Network will officially launch April 30th.

Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to "Tapping Into Tabletomics," a new study released by Viacom . The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.

Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home. The ways in which people connect to the internet are also much more varied today than they were in 2000. As a result, internet access is no longer synonymous with going online with a desktop computer. DOWNLOAD Report Here.

A new IBM study of the media and entertainment market, reveals that as consumers adopt an increasing number of digital devices, four distinct new "digital personalities" are emerging. This shift is compelling companies to adopt more innovative business models that deliver personalized experiences. DOWNLOAD Report Here.

Tablets are displacing PCs and single-purpose devices, acting as a major disruptor in the digital home, according to a new Forrester report.

A battery of disruptions have roiled the US recording industry and shrunk it in half in just over a decade. The industry’s past experiments with digital media seemed promising at first but have not generated enough revenue to stem losses from sagging sales of compact discs. Against this backdrop, can a new generation of cloud-based streaming models revive the industry?

As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s branding effectiveness both as a single channel and in concert with a broader, multichannel campaign. Many have quickly discovered that measuring a digital campaign’s success is no easy task.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 1

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