Viewership of online videos in the CPG category was up sharply in Q3 2012 compared to the previous quarter, according to research from social and interest graph operator 33Across.

With more consumer brands turning to online video and social media marketing to connect with consumers online, there has been a great industry need to prove if—and how—these tactics really impact purchase intent. A recent Nielsen analysis reveals that for one alcoholic beverage brand—Stolichnaya Vodka—and social video distribution platform Sharethrough, this combination led to significant brand impact.

Latin America has been slow to join the ecommerce culture, and while the region still faces hurdles in convincing consumers in the cash-driven economy to buy online, the online buying population has begun to rise rapidly.

comScore, Inc. released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August.

The 2012 Planeta Terra Festival will be live streamed by Terra via two channels that will broadcast the 14 concerts, during its sixth edition, beginning next Saturday at 12:00 p.m. ET at the Live Jockey Club of São Paulo, Brazil.

The 4A’s recently joined the World Wide Web Consortium (W3C), which oversees a variety of technical standards for the Web.

If traditions of TV viewing from decades past have held in any time period, primetime seems the most likely candidate. But a new GfK paper on trends in primetime use of TV sets reveals that, among the younger generations, much has changed in just the past four years.

Irma Martinez, the most renowned Latina stylist and founder of Trendy Inc, consolidates her online presence with irmamartinez.com, a web destination that becomes the core of her growing social media presence.

With tablet ownership on the rise, internet users are turning to the big-small screen for a variety of content activities, not least of which is watching video content.

According to a study commissioned by Virtual Hold Technology(VHT) 50.7% of smartphone users say they have downloaded and used financial apps. The study, conducted for VHT by The Adcom Group, investigates how customers engage with brands using smartphones.

Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.

Outbrain, in partnership with Econsultancy,released an in-depth study on content marketing that looks in detail at the strategies, objectives and challenges involved in the fast-growing field.

Global media and entertainment CEOs are optimistic about the digital future and expect digital revenue will be a rapidly increasing percentage of overall revenue for companies, according to Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth. The report reveals that approximately half of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.

As the 2012 election cycle approaches its peak of activity across all campaign levels and as the market for election advertising is estimated to top $10 billion, the Interactive Advertising Bureau (IAB) released timely findings from the “Elections 2012 and Political Ad Spend Survey,” conducted in collaboration with Campaigns & Elections Magazine. The results show an increase in political ad spending across digital platforms, while also revealing political consultants’ appetite for more precise measurement and analytics tools.

el Jimador launched a Lucha Libre-themed Facebook campaign featuring Jimi "el Jimador" luchador as a vehicle to share the brand's story and convey its unique personality and attributes. Jimi is a jimador by day (an agave harvester) and a luchador by night, (a Mexican masked wrestler).

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