Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men.

impreMedia announced the relaunch of its websites with improved content, navigation and multimedia features.

The modern version of the family hearth, the TV, has been replaced by the PC and the tablet. A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time.

Univision announced the launch of Noticias Univision, a brand new news app for iPhone and iPod touch, now available on the App Store. The app delivers real-time coverage, national, local and international news as well as relevant content about the user’s city or hometown.
 

Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility. DOWNLOAD Report Here.

The growing enthusiasm for online video advertising signals that the web can and should continue to capture a larger share of brand dollars. Though advertisers and agencies are often increasing their investments in digital video advertising at the expense of offline branding efforts, findings from DIGIDAY and Adap.tv suggest funding also comes at the expense of current display advertising budgets.

Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.

PRISA DIGITAL has partnered with AcheiUSA to further extend its growing portfolio of properties and to increase AcheiUSA's expansion into the US and LATAM markets. 

After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever.

Americans are increasingly going online just for fun and to pass the time, particularly young adults under 30. On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to have fun or to pass the time. Many of them go online in purposeful ways, as well. But the results of a survey by the Pew Research Center’s Internet & American Life Project show that young adults’ use of the internet can at times be simply for the diversion it presents. Indeed, 81% of all young adults in this age cohort report they have used the internet for this reason at least occasionally. DOWNLOAD Report Here.

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.

College-age millennials still want their TV. They spend considerable time watching TV programming—but not necessarily on a TV screen.

For example, according to a Chegg study they spend 10 hours a week watching TV, showing the old-school medium is still popular among youth today.

Most marketers know that company executives want to be able to measure marketing tactics and campaigns. But as the marketing mix evolves and becomes more interconnected, this has grown more challenging.

Research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.

A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being.

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