Spending on online video in alignment with TV advertising is a promising trend for marketers as they seek to broaden reach and interact with consumers on multiple screens. The synergy can be complicated, though, given a lack of unified measurement and the nascence of the online video market.

We’re heading into a phase of the online ad business that’s clearly based on the concept that not all inventory was created equal.  The fervor around the viewable ads issue, coupled with the rapid development of data management platforms (DMP), which make marketers smarter about how they spend th

Mobile, display, social, email, cross-channel linkage, consumer behaviors and lifestyle changes and so much more.

Telemundo Media and Fandango announced a partnership to launch Fandango Cine, the first comprehensive and dedicated digital offering designed to reach U.S. Hispanic movie fans.

Telemundo Media, Chevrolet and Verizon Wireless announced "Mia Mundo," a bilingual branded-entertainment crossover series, which will launch on Thursday, May 3, 2012 and will air on Telemundo.com and on mun2. Offering a complete 360° experience, the multiplatform series presents original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Bravo Media stars Jenni Pulos from “Interior Therapy with Jeff Lewis” and Gretchen Rossi from “The Real Housewives of Orange County” will guest star.

comScore, Inc. released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.

Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.

Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.

One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.

Telemundo Media announced that it will partner with Trendrr.TV, the category-defining social TV measurement and real-time conversation curation platform, for the 2012 “Billboard Latin Music Awards Presented by State Farm.” Pitbull, Cristian Castro, Samo, Natti Natasha, Loalwa Braz and Akon have j

Companies have long emphasized the role of content for providing customers and prospects with useful information and meaningful insight, and the rise of digital distribution and production channels over past years has certainly propelled content marketing to new heights and investments.

Experian Marketing Services' highly anticipated, annual report provides a fresh perspective on the digital landscape and how brands can influence more meaningful connections with customers. A marketer’s analysis shouldn’t start with a technology or a channel, but with a deeper understanding of customers and how they live and consume information in this digital world.

With video advertising the fastest-growing online ad format, brands need to pay close attention to their video ad campaigns. Ad management solution provider VINDICO found that marketers may be placing too much emphasis on clickthrough rates (CTR) to measure campaign performance.

MiTu Network will officially launch April 30th.

Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to "Tapping Into Tabletomics," a new study released by Viacom . The new research examines consumer behavior and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience.

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