Nobox just launched the Facebook application, SuperViajeros – Nuevos Destinos (SuperTravelers – New Destinations), an online interactive adventure for its client, Copa Airlines.

Telemundo Media is fully engaging its strategic digital unit [email protected], in launching an innovative social media strategy for the network’s latest original novela, “Relaciones Peligrosas,” starring Sandra Echeverria.

Digital privacy involves three main stakeholders: consumers, the government and the advertising industry. Consumers are increasingly concerned about their privacy.

The Digital Advertising Alliance (DAA), a coalition of the nation's leading media and marketing trade associations, today announced the launch of the 'Your AdChoices' public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

Fewer than half of Puerto Rico residents have access to the Internet, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. Survey results are an excerpt of Gaither International’s newest syndicated study, the MBP (Media Brand Profiles).

Univision Interactive Media announced the official launch of two new sites for Univision’s new cable networks, Telehit and Bandamax.
 

Comcast launched its Hispanic Facebook page XFINITY Latino targeting Spanish speakers and bilinguals alike.

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” DOWNLOAD report Here,

Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men.

impreMedia announced the relaunch of its websites with improved content, navigation and multimedia features.

The modern version of the family hearth, the TV, has been replaced by the PC and the tablet. A Microsoft “Family Technology Survey,” which asked parents which technology devices they used most to connect with immediate family members, found that 43% said a computer or tablet drew family members together. Only 21% of respondents said they gather around the TV for quality family time.

Univision announced the launch of Noticias Univision, a brand new news app for iPhone and iPod touch, now available on the App Store. The app delivers real-time coverage, national, local and international news as well as relevant content about the user’s city or hometown.
 

Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility. DOWNLOAD Report Here.

The growing enthusiasm for online video advertising signals that the web can and should continue to capture a larger share of brand dollars. Though advertisers and agencies are often increasing their investments in digital video advertising at the expense of offline branding efforts, findings from DIGIDAY and Adap.tv suggest funding also comes at the expense of current display advertising budgets.

Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.

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