Digital | HispanicAd.com

Email & Website Engagement [REPORT]

July 13, 2012

Relationship marketing (RM) programs are a powerful educational tool that empowers patients to make educated decisions about their treatment. Programs are usually driven by an email component that either contains informative material or drives them to a personal space where they can review content.

NGL Media Premium Digital Video Network expands Partners.

July 08, 2012

NGL Media has partnered with news and lifestyle publishers to expand its premium video network.

Consumer Digital Touchpoints — Email and Beyond [WEBINAR]

July 08, 2012

Featuring eMarketer Principal Analyst David Hallerman. David will show how brands can take the lessons learned from email and apply them to other important digital touchpoints.

Key takeaways will include:

GfK integrates Digital Offerings into new practice area focused on ROI.

July 07, 2012

GfK has created a new global practice, Digital Market Intelligence (DMI), to help companies gain a complete picture of their return on digital marketing and advertising investments. DMI will incorporate the innovative capabilities of KN Dimestore and nurago – both recently acquired by GfK.

Search Undervalued, Critical to Brand Campaigns

July 07, 2012

Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”

Univision Puerto Rico launches website.

July 02, 2012

Univision Puerto Rico has launched UnivisionPR.com, a new online and mobile site. Debuting in conjunction with the station’s 10th Anniversary celebration, the new site is a turning point for Univision’s local TV site strategy and features a new interactive user experience focused on video.

Telemundo Media announces digotal coverage of London 2012.

July 01, 2012

Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

Understanding the Consumer-centric Path: The Future of Digital Commerce

July 01, 2012

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice, shared their insights around the future of e-commerce during a panel discussion at Nielsen's Consumer 360 conference. The panel, moderated by Fortune's Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being "consumer-centric," and the power digital has on e-commerce conversion rates. Available at HispanicCMO.com

Online Buying on the Rise in Latin America.

July 01, 2012

Consumers in Latin America are some of the most active internet users when it comes to entertainment sites and social networks. Online sales, however, are a different story, and retailers are struggling to bring buyers in Latin America online.

What Retailers want from In-Store Technology.

July 01, 2012

Today’s brick-and-mortar retailers are faced with a number of challenges when it comes to acquiring and retaining shoppers. Some are making in-store technological changes in hopes of improving the customer experience and keeping up with the stiff online competition. In the May report, “What's Driving Tomorrow’s Retail Experience?” published by Motorola Solutions, US retailers expressed their primary reasons for investing in technology in physical stores.

Social TV is all about the Big Game.

June 27, 2012

Socializing the television experience is an attractive proposition for content owners and marketers alike—as well as for many viewers who enjoy discussing their favorite shows online, either before, during or after watching.

Barriers limit broad Social Media uptake in Mexico.

June 27, 2012

Culturally Mexico is naturally “social,” so it is not surprising that people there would take quickly to online social networks. According to a new eMarketer report, “Social Networking in Mexico: Bringing the Plaza Online,” “Mexico’s ‘plaza’ culture … makes for a population that is open to sharing opinions publically online. For marketers, Mexico’s social media audience is one that likewise is open to hearing brand messages.”

Social Media, Social Life: How Teens view their Digital Lives. [REPORT]

June 26, 2012

This research study provides a snapshot of how U.S. teens experience the role of social media in their social and emotional lives. Using survey data from a nationally representative, probability-based sample of 13- to 17-year-olds

Advertisers slow to capitalize on Connected TV consumption.

June 25, 2012

Consumers are expected to adopt connected television in a big way—and soon marketers will have no choice but to join them. According to DFC Intelligence, 24 million North American households currently own a connected TV.

Digital’s Big Four jockey for dominance, reshaping Industry.

June 24, 2012

A significant portion of the digital experience now rests in the hands of four companies—Amazon, Apple, Facebook and Google. “Other than content creation, it’s difficult to imagine any aspect of today’s digital landscape where at least one of the Big Four fails to play a prominent, if not defining, role,” said eMarketer in the new report “The Changing Digital Landscape: Key Trends Marketers Need to Know.” “Their clashes are reshaping the digital landscape, affecting hardware, software, services, the delivery and sale of content, advertising, and commerce.”

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