The effect of online video on the purchase cycle appears to be strengthening, particularly in the apparel sector. According to a study conducted by Google and Compete, four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

Did you know that 36% of AOL’s revenues come from online display ads served on their sites? This represents more than one--third of all AOL revenues and sheds light on the fact that ads are a viable revenue stream for website publishers that will not disappear anytime soon. It’s time to face the facts that online ads drive a majority of revenue for website publishers both large and small.

Companies around the world are looking outside their home countries for new markets to penetrate, and digital channels can make doing so easier. A website can reach potential customers around the world—as can a presence on Facebook, Twitter or other social networks. But without content customized for different regions and languages, a digital presence can seem lacking.

A new analysis from the recently updated Hispanic InsightCenter by BIGinsight identifies key digital media behavioral differences between Hispanics 18+ and Non-Hispanics 18+. Hispanics tend to be more digital-savvy than their Non-Hispanic counterparts. In addition to face-to-face communication, they are using social media and mobile technology to give and seek advice about products and services, which affects how media should be allocated when marketing to this consumer group.

The age of Big Data is upon us, but executives are lagging behind in maximizing the value of the reams of information now at their disposal. With data collection and storage growing easier, the greater challenge will lie in parsing the data for meaningful insights. A March–April survey of North American C-suite executives by Oracle found that six in 10 respondents considered their organizations unprepared to handle all the data being collected, and more than nine in 10 thought a failure to capitalize on the benefits offered by data translated to lost revenues.

Finalists for the Interactive Advertising Bureau’s (IAB) 2012 MIXX Awards were announced today, in 14 campaign and 13 single execution categories. Together, they represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year.

Batanga Media announced the acquisition of Crovat, a company that since 2007 has created and developed over 300 consumer websites.

How is the amount of time spent watching video divided among streaming, DVD's, and broadcast/satellite/cable among the different cultural groups in the US? Here we present some of the data collected by Research Now for the Florida State University Multicultural Marketing study of 2012 that answers that question. By Felipe Korzenny, Ph.D.

Univision Interactive announced that Univision Partner Group has been certified by the Interactive Advertising Bureau (IAB) for its commitment to the IAB Quality Assurance Guidelines (QAG).

Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012.

VOXXI, an independent news, analysis and commentary with a Hispanic focus, unveiled a new redesigned website this week.

TargetSpot released the results of the industry's first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.

A new survey of strategic media planners conducted by the Digital Place-based Advertising Association (DPAA) reveals a dramatic increase in the percentage of digital place-based media spending that is coming out of digital and online budgets.

Increasing numbers of baby boomers own smartphones and have accounts on social networks.

Games are no longer merely entertainment; they have become a new venue for online brand positioning. Large companies have found ways to take advantage of massive attention towards social games and to convert it into products that are more profitable. By Silvina Moschini | CEO Intuic | The Social Media Agency

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