PRISA DIGITAL has partnered with AcheiUSA to further extend its growing portfolio of properties and to increase AcheiUSA's expansion into the US and LATAM markets. 

After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever.

Americans are increasingly going online just for fun and to pass the time, particularly young adults under 30. On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to have fun or to pass the time. Many of them go online in purposeful ways, as well. But the results of a survey by the Pew Research Center’s Internet & American Life Project show that young adults’ use of the internet can at times be simply for the diversion it presents. Indeed, 81% of all young adults in this age cohort report they have used the internet for this reason at least occasionally. DOWNLOAD Report Here.

The internet is the source that people most rely on for material about the local business scene and search engines are particularly valued. Newspapers and word of mouth also rank high as sources.

College-age millennials still want their TV. They spend considerable time watching TV programming—but not necessarily on a TV screen.

For example, according to a Chegg study they spend 10 hours a week watching TV, showing the old-school medium is still popular among youth today.

Most marketers know that company executives want to be able to measure marketing tactics and campaigns. But as the marketing mix evolves and becomes more interconnected, this has grown more challenging.

Research by MediaMind reveals that users are 2.5 times more likely to engage with ads that performed in the top 25%, with a Dwell Rate of 16%, as compared to ads in the Benchmark average. The bottom 25% of ads achieves a Dwell Rate of only 1%.

A decade of studies by the USC Annenberg Center for the Digital Future creates a portrait of the American user of the Internet reaping the benefits of online activity, while at the same time paying a tremendous price in the form of time, privacy, and well-being.

In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune Miku.

Todobebé, Inc. announced the launch of a new family channel on YouTube, providing content moms, dads, kids and the whole family can enjoy.

Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.

Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. DOWNLOAD Report Here.

Despite early failed attempts at selling consumer packaged goods (CPG) online—who can forget Webvan or Pets.com?—sales have been steadily increasing since the middle of the last decade. Online sales of everyday staples more than doubled between 2006 and 2010 and are expected to double again by 2014.

Remezcla.com and Guanabee.com, LatinGossip.com, and LatinoReview.com have partnered to create the Remezcla Media Network, a digital vertical advertising network designed to reach the numerous interests of Hispanic millennials. 

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