Rights of Publicity (ROP) are defined as the inherent right of every human being to control the commercial use of his or her identity. And much like typical Hollywood celebrities, athletes can increase their personal brand value by capitalizing on their own celebrity status.

According to the survey of North American journalists and media professionals released today, 68% of journalists feel that their job has become more difficult in the last 5 years.

Newlink America has been accepted into the prestigious PR Council as the only Hispanic-owned member firm.

Ogilvy Public Relations (Ogilvy PR) announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice.

You’d assume that people who create media for a living would know how to present a positive image of themselves to the media. Clearly, that’s not always the case. I do a lot of media training with my clients, and I’d say the Sony execs could have used a touch-up on their message-delivery skills. And if other entertainment companies are smart, they’re booking media-training sessions for their executives as we speak.

TV personality, Celebrity Home Decor and Lifestyle Expert Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.

Havas announced the acquisition of Formula, an integrated communications and experiential marketing agency. With 100 staff members across offices in New York, Los Angeles, and San Diego, the new entity, Havas Formula, will be a full-service agency with practice areas in strategic communications, public relations, experiential, Latino, and experiential marketing.

The Hispanic Public Relations Association’s New York Chapter announced the 2015 Executive Board elected by its members. Maria Amor, vice president at FORMULATIN, will lead the organization as President, after having served as the organization’s Secretary in 2014. For the second consecutive year, Federico Mejer, partner at CommongroundMGS, and Veronica Potes, manager of network partners and client solutions at E!, will fill the Vice President roles. Maria J. Ramirez, director at FORMULATIN will make her board debut as Secretary, while former committee member Julie Mendez, senior director at Tractenberg & Co, will take on Treasury duties.

MGSCOMM won the 2014 PR News’ PR Agency Elite Award in the category of “Integrated Communications” for the agency’s work on behalf of the Hispanic Milk Protein campaign, The Breakfast Project’s El Super Desayuno. 

República was recognized by the Hispanic Public Relations Association (HPRA) and presented with a 2014 National ¡BRAVO! Award, singling out the agency’s initiative for client Goya Foods, “Goya’s World of Flavor,” as the best “Integrated Marketing Campaign of the Year.”

The one hundred top PR companies have been named by toppragencies.com for the month of October 2014.

With increased demand from existing and new clients for Hispanic programming, Alison Brod has brought Adriana Lopez on board as Director of Multicultural Relations.

Las Vegas based Quillin Advertising, Public Relations & Social Media announced the addition of Marilyn Valenzuela.

In celebration of its 30th anniversary, the Hispanic Public Relations Association (HPRA) announced its call for entries for the 2014 National ¡BRAVO! Awards.

Traditional journalism has been significantly impacted by the growing number of Americans who turn to social media to source, share and engage with news.