FleishmanHillard unveiled the 2014 results of its global Authenticity Gap study, which explores the gap between what consumers experience when engaging with companies and what they expect of them. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic companies – and where organizations should make changes to improve their reputation.

McDonald’s USA has selected MIami based Boden PR as its national Public Relations Hispanic AOR.  The account was previously handled by VPE PR

The Hispanic Public Relations Association’s New York Chapter has announced the filing period for the 2nd Annual HPRA-NY Scholarship Program. Beginning March 31 through June 6, greater New York area college students of Hispanic descent will have the opportunity to file applications to be recognized for their outstanding undergraduate academic achievement and community service.

Over the years, I’ve been asked by numerous entertainment clients to provide “advertising value equivalencies” (AVEs) for my agency’s PR results. AVEs are what your editorial coverage would have cost if it were advertising space or time—basically, they’re a way to put a rough (very rough) dollar figure on the value of PR, which can sometimes seem intangible to clients used to looking exclusively at the bottom line.

As pharmaceutical and biotech companies compete for the hearts and minds of prospective patients, they are re-discovering public relations as a powerful way of doing so. PR, with its unique ability to educate and inform, is a highly effective tool to communicate complex and often challenging information.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

This Miami-based PR agency will focus on raising Pulpo Media’s overall corporate brand presence in the United States as well as increase awareness of its leading technology and marketing solutions leveraged by its expansive blue-chip customer base.

Tapping into quality customer data will become the biggest challenge for online marketers in 2014, according to a StrongView study.

The Council of Public Relations Firms (Council announced the election of John Echeveste, partner of VPE Public Relations <http://www.vpepr.com>  in Los Angeles, to the organization’s board of directors.