Arizona Senator John McCain has launched his "Telecommunications Ownership Diversification Act". The program mirrors the previous tax deferral and other market-based incentives to help female- and minority-owned small businesses better compete that was in place several years ago.

Kmart Corporation announced a nationwide marketing campaign designed to redirect loyal consumers from those stores slated to close as part of the Company's recently filed plan of reorganization, to the next closest Kmart location.

In the first joint-venture fan event, stars of NBC daytime programs and Telemundo's popular "telenovelas" will come together for "Fan Festival 2003" on the weekend of April 5-6, illustrating the synergies that NBC is achieving with Telemundo and providing fans with a rare chance to meet their fav

General Motors welcomed the New Year with a series of new product announcements at the Los Angeles and the North American International Auto Show in Detroit, respectively.

While you may have spotted grazing cows roaming the Alamo City, most notably around Alamo Plaza, the driving force behind these beautifully-painted bovines are co-chairs Al Aguilar and Gisela Girard, owners of advertising agency Creative Civilization, and John and Amy Hayes, who recently chaired

Urban Latino TV (ULTV) announced plans for the Toyota Matrix-Urban Latino Spring Break set to take place March 27th- March 30th, 2003 in Miami, Florida.

Phone1, Inc., a provider of international commercial and wholesale telephone services, introduced an international direct-dial service that allows users to call anywhere in the world from just 25 cents in coins; eliminating the need for calling cards, connection charges, originating fees or pin n

The Vidal Partnership enlarged its operation by opening a new office in Dallas this January.

Celebrating the power of Latin music to create trends and unite young music lovers, Nescafé Frothé, the rich and foamy new line of coffee house-style beverages, will be the title sponsor of the 2003 U.S. concert tour featuring Mexican music sensation Aleks Syntek.

Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:

Absolut Vodka announced the debut of Absolut Ritmos, its first marketing initiative designed to build brand awareness with Hispanics. The national campaign takes its inspiration from Latin music, mixing old-style Hispanic rhythms and popular Latino beats with contemporary techno and dance music.

Nearly a quarter (21 percent) of adults in 74 cities nationwide are frequent domestic travelers, taking five or more overnight trips (business or personal), either by air, land or sea, within the Continental U.S. during the past 12 months according to Scarborough Research.

America Online, Inc. and RoperASW released the first annual U.S. Hispanic Cyberstudy which documents online attitudes and
behaviors of the U.S. Hispanic online consumer community. Among the key findings:

Creative Civilization - An Aguilar/Girard Agency has named Francisco J. Castillo as Public Relations Manager. He is responsible for overseeing the functions of the public relations department and for planning and implementing campaigns in both general and Hispanic U.S. markets and Mexico.

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