About a third (33.6 percent) of the nation's civilian workers were employed in management, professional and related jobs and 26.7 percent were in sales and office occupations, according to a Census 2000 brief released by the U.S. Census Bureau.

Nationwide Insurance has selected Matlock Advertising as it African-American ad agency.

Matlock was recently selected to handle black consumer advertising for BMW.

Information Resources, Inc. announced the availability of Ethnic Workbench a new service for analyzing retail sales
trends and measuring the effectiveness of marketing programs in Hispanic and African-American markets.

The U.S. Census Bureau released a report from Census 2000 on educational attainment that said educational levels of the U.S. population were the highest they have ever been.

Hispanic grocery shoppers are now seeing advertising and promotions touting "California Grown" products as part of a major education effort to expand the sale of food, fiber and forest products grown in the state. The tagline "Sea un Buen Californiano.

Of the many criteria media planners use to determine the underlying value of a medium, consumer engagement is emerging as one of the most important.

It is hard to tell sometimes. Signs of contraction are everywhere in the troubled media epoch we have been living through. Layoffs, restructurings, new managements abound, all signs of a weak ad market.

Bank of America launched four new television ads in Spanish that will reach approximately 28 million Hispanic consumers in some of the company's largest multicultural markets -- including California with 11 million Hispanics and Texas with 6.7 million.

Interep Research released a report on regional differences in media usage patterns, including data on radio, television, cable, magazine, newspaper and on-line media. The marketing regions analyzed include the Northeast, Southeast, Southwest, North Central, South Central and Pacific zones.

Nextel Communications, Inc. announced a concentrated marketing and sales initiative that caters to the unique wireless voice and data needs of the U.S. Hispanic community. Initial markets launching the new initiative include Chicago, San Diego and San Antonio.

Countrywide Financial Corporation announced that Rodolfo Saenz has been named executive vice president of business development, emerging markets.

Advertising spending for the first half of 2003 rose 2.8% over the same time period last year, according to preliminary figures released by Nielsen Monitor-Plus.

It's predicted ad-spending rebound may never have materialized in 2003, but Veronis Suhler Stevenson (VSS) is again forecasting sunnier days ahead for the media business.

With a flurry of second-quarter reports released in the past week, a picture of the underlying health of the media economy is gradually coming together.

According to new estimates from HispanTelligence, the research division of Hispanic Business Inc., publisher of Hispanic Business magazine, annual U.S. Hispanic purchasing power reached nearly $600 billion in the second quarter of 2003.

Pages