Zifa Esparza, formerly Sr. Director of Marketing at Taco Cabana, has joined Montemayor y Asociados as Sr. VP Director of Account Development.

The Commerce Department's Census Bureau said that a study of data for 1960 to 1995 shows major changes in maternity leave and employment patterns, indicating longer-term commitments by women to the workplace.

Allstate Insurance Company announced that it is launching a new advertising campaign leveraging one of the most recognized phrases in America -- "You're In Good Hands With Allstate(R)" with a new campaign that celebrates the company's position as an industry leader.

Burger King Corporation announced that it has appointed Media First Inc. (MFI) as its U.S. print buying agency of record, effective immediately.

Los Angeles based Grupo Gallegos has been awarded the Pep Boys account. Pep Boys had recently been associatedc with Siboney USa in New York.

Red Lobster Restaurants has choosen Siboney USA in New York as their Hispanic AOR. Red Lobster had previously targetted Hispanic consumers spradically over the years.

New data from the Bureau of Labor Statistics (BLS) shows that at least 58 million job openings will be available by 2010, but the labor force may fall more than 4.8 million workers short of meeting demand, according to an analysis by the Employment Policy Foundation (EPF).

On Wheels, Inc. will expand its 2002 Urban Wheel Awards program to include the recognition of Latinos in the auto industry and Latino car buyers, announced Randi Payton, On Wheels, Inc. founder and CEO.

The Houston Hispanic Chamber of Commerce (HHCC) named Alex López Negrete Chairman Emeritus at the recently held 18th Annual ¡Triunfando! Awards Gala at the Westin Galleria.

Enlace Communications has produced a new Christmas season television spot for client Macy's, a West Coast division of Federated Department Stores, that will debut on Spanish-language television stations in Western markets, announced Rochelle Newman-Carrasco, President and Principal, Enlace Commun

Radio stations throughout America are being urged to air the Star-Spangled Banner on Tuesday, December 11 as part of a three-month anniversary salute to victims of the terrorist attacks on the U.S.

The American Association of Advertising Agencies (AAAA) announced that it has reached its stated goal of raising $1 million in scholarship funds for Operation Jumpstart II, double the amount raised under its predecessor program, Operation Jumpstart.

Toyota Motor Sales de Mexico announced the appointment of Carisma Advertising as the ad agency that will design and develop the advertising strategy to reinforce its entrance into the Mexican market, planned for the second quarter of 2002.

Euro RSCG Worldwide unveiled key findings of its latest global study, Generations & Gaps. The study compares and contrasts the ever-intriguing Baby Boomers (b. 1945-1964) and subsequent generations, most notably members of the Echo Boom (b. 1975-1994).

Paxson Communications Corporation announced that it has commenced a binding arbitration proceeding against NBC, a wholly owned subsidiary of the General Electric Company (GE), for breaching agreements between Paxson and NBC as well as NBC's breach of fiduciary duty to Paxson and Paxson's sharehol

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