The National Football League has chosen Lumina Americas, a New York-based Hispanic marketing services firm, to help expand the NFL's service to the nation's growing number of Hispanic fans.

Focus Multimedia, an interactive solutions firm, announced its decision to merge with Parasoul LLC, an interactive marketing company led by a veteran of the interactive marketing industry.

Chrysler Group announced the appointment of Bonita K. Coleman as Director-Chrysler Brand Communications. Coleman will report to Tom Marinelli, Vice President-Chrysler Marketing & Vehicle Brand Team.

The nation's economy remains weak and the outlook for economic recovery is uncertain. The nation's overall unemployment rate (5.9% in June 2002) remains more than a full percentage point higher than this time last year. In particular, many Latinos have been hit hard during the recession.

The Advertising Council, in partnership with the National Underground Railroad Freedom Center and Leo Burnett USA, announced the launch of a public service advertising (PSA) campaign designed to inspire a new generation of "Freedom Conductors." Agency partner Leo Burnett initiated and developed t

Advertising spending for first half 2002 rose 2.3% over the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, a service of Nielsen Media Research.

Crossover Interactive and Advertising, LLC, a West Coast Hispanic ad agency, announced that it has been chosen to develop and produce segments for “Urban Latino”, a new, syndicated television series launching the week of October 7th in top Latino markets on broadcast stations throughout the U.S.

The entire premise of a new business pitch does not reflect the day-to-day reality of how an agency serves advertisers. Different people are put on the project than would actually service the account.

The American Advertising Federation (AAF) announced the honorees of its second annual Mosaic Awards, the industry's award program celebrating extraordinary achievements in diversity and multicultural advertising and marketing.

Ingrid Otero-Smart, president and chief operating officer of Mendoza Dillon (MD) Inc., announced the hiring of Carlos Arámbula to account director.

Fewer than half of Americans believe merit is what counts most in job advancement, according to a nationwide telephone survey by J. Howard & Associates, a multicultural consulting unit of Provant, Inc.

Despite a major softening of the advertising market and the ensuing national recession, the U.S. communications industry managed to expand its reach with consumers in the past year, according to media merchant bank Veronis Suhler Stevenson.

The California Milk Processor Board (CMPB), creators of GOT MILK?, will use print for the first time to introduce "Licuados" blender drinks to the Anglo population.

Act-é Marketing Solutions, Inc., an agency specializing in multicultural marketing solutions opened its doors for business in New York. A full service marketing communications agency, Act-é Marketing Solutions, Inc., is Hispanic- and women-owned.

Entravision Communications Corporation (NYSE: EVC) announced that Andrew Hobson and Michael Wortsman have stepped down from Entravision's Board of Directors. Messrs. Hobson and Wortsman, both serving on Entravision's Board as representatives of Univision Communications Inc.

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