CEOs of the nation's fastest growing companies have turned positive about the economy's prospects over the next 12 months.

The Adult 25-54 demographic is the single most important sector media buyers and planners use when purchasing commercial television, an unprecedented and comprehensive study of top media professionals has found.

The truth campaign will make its cinema debut on July 25 with the airing of the 1200 spot, a new commercial in which nearly 1,000 youth drop to the ground to deliver a dramatic and poignant message about the daily death toll from tobacco-related disease.

Western Union has teamed up with Sabado Gigante, Univision Network's popular variety program, to add a new dimension to the gift of giving.

A study presented by Lou Lopez of People en Español and Felipe Korzenny, Ph.D., Principal and Co-Founder Cheskin Research to the Hispanic Association for Corporate Responsibility symposium in Chicago this July.

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A study commissioned by the Television Bureau of Advertising finds that television is tops among Americans in time spent and perception of advertising.

The De Oro Group, U.S. Bank Home Mortgage and Freddie Mac announced that they are teaming up to bring the dream of homeownership to thousands of Hispanic families.

Hispanic children are more likely to suffer from symptoms of sleep-disordered breathing (SDB) than white children, says a study published in the July issue of CHEST, the peer-reviewed journal of the American College of Chest Physicians (ACCP).

Brown-Forman Beverages announced the appointment of Mark McCallum to the position of chief marketing officer for the company's spirits brands. In this position,

La Agencia de Orcí & Asociados, one of the largest independently owned Hispanic marketing agencies in the country, was presented with the "Changing the World of Children" award at the Children's Bureau and Children's Bureau Foundation Annual Meeting at the Four Seasons Hotel in Beverly Hills

Miami-based communications and marketing agency, Acqua Communications, celebrated its first year anniversary with the addition of four new accounts to its roster of clients and the creation of strategic alliances with 10 Public Relations agencies across Latin America.

As sales of most packaged sweet-baked goods decline, marketers are seeing a window of potential through the recent American phenomenon of the doughnut.

Novamex announced that Mr. Fernando Schwartz is joining with the company to help promote their "Copa Refrescos de Mexico" youth soccer program.

Fruit of the Loom, Inc. is set to launch its first-ever Hispanic advertising campaign in the U.S. on July 21. The Fruit Guys, long-standing cultural icons who returned last year to a new generation of consumers, will now reach out directly to Hispanic consumers as well.

al Punto Advertising, Inc. has recently added a new Creative Director, Claudia Volpi, and Account Director, Esthela Alarcón-Teagle to its staff.

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