creativeondemand, Volkswagen advertising agency of record for the US Hispanic market, launched its second spot "Hop In" for the New Beetle Convertible as part of its strategic advertising initiative for this market.

A recent study funded by the NACS Foundation, the research and education arm of the National Association of College Stores (NACS), offers an interesting glimpse into 18-22 year olds' shopping habits.

As the prom and graduation season approaches, teens and parents prepare to celebrate successes and look toward the future. But when celebrations involve alcohol, teens are putting their futures at risk.

El Diario/La Prensa will host its eighth annual “Outstanding Latinas Luncheon” on Wednesday, March 19th.

The Advisory Council of the American Association of Advertising Agencies (AAAA) has nominated Victor Ornelas, founder and President of Ornelas & Associates, to be Secretary-Tresurer of the Four A's during 2003-2004 year.

Total advertising expenditures for all media in 2002 showed stronger than expected growth of 4.2% compared to 2001(a), according to the latest figures from CMR/TNS Media Intelligence.

A new initiative unveiled at the AAAA's annual Media Conference and Trade Show will address media verification discrepancies and the escalating concerns they are creating within the industry.

The Association of National Advertisers (ANA) has issued compelling new guidelines to its member companies for achieving cost efficiencies in TV commercial production.

Three new Spanish-language TV spots will break this month for Corona Extra. The creative is a continuation of the business-building campaign that has aired since 1999.

The Commerce Department's Census Bureau estimated that the nation's foreign-born population last year numbered 32.5 million, accounting for 11.5 percent of the total U.S. population.

MASS Hispanic Marketing announced the acquisition of seven new executives in the areas of creative, account service, brand strategy and sales promotions.

There are definitely a number of agencies looking to hire these days (yours truly being one of them), which is a very good sign, but I’ve noticed that there is a much lower supply of candidates to choose from than in years past.

The agency formerly known as D'Arcy Detroit takes on a new name and a new way of doing business, totally dedicated to building the brands of its General Motors clients.

Castells & Asociados Advertising was recently honored by the Southern California chapter of the Cable and Telecommunications Association of Marketing (CTAM) at the group's 5th Golden Palm Awards Gala.

The United States Hispanic Chamber of Commerce (USHCC) will announce a new outreach effort to boost federal contracting opportunities for Hispanic-owned businesses at the 14th Annual Legislative Conference on March 24-25, 2004 at the Capital Hilton Hotel in Washington, D.C.