The AOL Time Warner Foundation and People En Español announced the results of their joint national Hispanic Opinion Tracker Study. The study shows that Hispanics continue to embrace their own families, heritage and identity as they become an increasing force in American life.

A continuing study of U.S. Latino youth culture released by Cultural Access Group, Inc.

As part of its ongoing commitment to helping Hispanic consumers achieve their dreams, Bank of America has, for the first time in its history, launched a Web site entirely in Spanish, located at http://www.bankofamerica.com/espanol.

Despite a major softening of the advertising market and the ensuing national recession, the U.S. communications industry managed to expand its reach with consumers in the past year, according to media merchant bank Veronis Suhler Stevenson.

Dynamic Logic announced the launch of CrossMedia Research, a research product that allows advertisers, agencies and publishers to evaluate the branding effectiveness of integrated marketing campaigns that combine the Internet and offline advertising channels such as TV, print, and radio.

SWG&M Advertising Inc. announced it will become the agency of record for the Texas affiliate of the American Heart Association (AHA).

The proportion of custodial mothers -- a ratio of 4-in-5 are single -- taking part in the nation's public assistance programs fell from 26 percent to 11 percent over six years, according to a new report on child support released today by the Commerce Department's Census Bureau.

Last week’s column was about research. I asked whether or not the research that was being produced was solid. I asked what it takes to produce solid research.

Lo and behold! Research is a hot topic now, both in the press and in agency conference rooms.

Simmons Market Research Bureau today announced the appointment of Maria Rivera to the newly-created position of Hispanic Data Collection Manager. Rivera joins the company from ADcom Information Services, where she has served since 1998 as Survey Research Coordinator.

Ford Division is donating vehicles to healthcare clinics to help Hispanic families in need through its 'Salud Sobre Ruedas' (Health on Wheels) program.

Kmart Corporation announced that it will distribute more than 45,000 "Cosas para Bebe" kits to expectant and new Latina moms.

I know it’s a mistake to be sentimental in business, but it galls me every time I hear of a great ad agency getting suffocated by a parent company.

Continental Airlines announced a partnership with Upward Bound educational programs in six cities called "Volando al Futuro/Flying Toward the Future," which will facilitate college campus visits for Hispanic high school students and their parents.

McDonald's Global Chief Marketing Officer and Executive Vice President Larry Light announced that Kay Napier, a 20-year Procter & Gamble marketing veteran, most recently Vice President/General Manager, has been hired as a Senior Vice-President of Marketing.

The National Association of Hispanic Journalists called on the news industry this week to increase dramatically the employment of Latino journalists during the next five years. NAHJ unveiled plans to create several new NAHJ programs to spur that increase.

Pages