The Adult 25-54 demographic is the single most important sector media buyers and planners use when purchasing commercial television, an unprecedented and comprehensive study of top media professionals has found.
The truth campaign will make its cinema debut on July 25 with the airing of the 1200 spot, a new commercial in which nearly 1,000 youth drop to the ground to deliver a dramatic and poignant message about the daily death toll from tobacco-related disease.
A study presented by Lou Lopez of People en Español and Felipe Korzenny, Ph.D., Principal and Co-Founder Cheskin Research to the Hispanic Association for Corporate Responsibility symposium in Chicago this July.
Hispanic children are more likely to suffer from symptoms of sleep-disordered breathing (SDB) than white children, says a study published in the July issue of CHEST, the peer-reviewed journal of the American College of Chest Physicians (ACCP).
La Agencia de Orcí & Asociados, one of the largest independently owned Hispanic marketing agencies in the country, was presented with the "Changing the World of Children" award at the Children's Bureau and Children's Bureau Foundation Annual Meeting at the Four Seasons Hotel in Beverly Hills
Miami-based communications and marketing agency, Acqua Communications, celebrated its first year anniversary with the addition of four new accounts to its roster of clients and the creation of strategic alliances with 10 Public Relations agencies across Latin America.
Fruit of the Loom, Inc. is set to launch its first-ever Hispanic advertising campaign in the U.S. on July 21. The Fruit Guys, long-standing cultural icons who returned last year to a new generation of consumers, will now reach out directly to Hispanic consumers as well.