Hispanics, who represent nearly 14 percent of the U.S. population, today account for 8 percent of new-vehicle buyers, and are the largest minority group in the new-vehicle-buying population. There is a clear preference among Hispanic buyers for import makes, according to the J.D.

Latino marketing specialist Robin William Robert will join Ornelas & Associates on January 15 as Group Account Director heading up the agency's Nissan North America business.

Nextel Communications Inc. announced that it is placing its creative and media advertising accounts in review. It has retained Roth Associates to consult in the search.

Advertising efforts to educate Hispanic moms about the need to make sure that their kids are getting the calcium and nutrients they need to grow healthy and active are working, according to recent ad tracker research.

Starting this month Que Onda Magazine will feature a weekly, in-depth section of news and entertainment about Christian Spanish music. The first edition of the new section will include artist interviews and music reviews and will be available in Houston and Dallas in the January 23rd edition.

Whenever a recession threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why?

The New Jersey Department of Environmental Protection (DEP) announced the official launching of its new Spanish language website. The portal offers New Jersey's Spanish speaking population important information about environmental and public health issues affecting the state.

With the new year comes a whole new attitude for Miller Lite, the creator of the light beer category and the world's most authentic light beer. An energetic new look and feel will be seen beginning this month, everywhere beer drinkers see Miller Lite.

The Coca-Cola Company announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the brand plays in them.

Diversity initiatives have not affected the belief that minorities are the last hired and first fired, according to a recent survey by WorkplaceDiversity.com, a job search web site for experienced diversity talent.

The Bush administration has launched a Spanish-language Web site designed to give 1.2 million Hispanic-owned businesses better access to information on government grants, trade and high tech issues. To view site CLICK below:

Comments filed this week by the American Federation of Television and Radio Artists (AFTRA) regarding the FCC's review of media ownership rules -- in conjunction with the Writers Guild of America, East -- aver that "promoting viewpoint diversity must continue to be the commission's primary goal i

At a time when leading advertisers and agencies are hoping greater diversity will boost revenue, the AAF's Most Promising Minority Students program links corporations with the best and brightest minority talent.

Prescription drug advertisements often trigger consumers to seek more information, says the National Consumers League (NCL), releasing data from a national survey commissioned to investigate American consumers' opinions about the ads.

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