Inventiva, Inc. has been retained by Justin Brands Inc. for the company’s first comprehensive Hispanic marketing effort.

Yahoo! Brasil, a property of Yahoo! Inc. announced it has acquired Cade? ( from StarMedia Network.

Lili Estefan, better known as 'La Flaca' from the Univision's hit show "El Gordo y la Flaca," is one of Hispanic-America's most charming T.V. personalities, and now debuts as the first Hispanic celebrity mom to appear in the national Spanish-language only got milk? milk mustache campaign.

Carlos Conejo, known as the Bilingual Dynamo, has just released his new book, Motivating Hispanic Employees: A Practical Guide to Understanding and Managing Hispanic Employees.

Daisy Expósito-Ulla, President of The Bravo Group will be representing the Association of Hispanic Advertising Agencies on a live radio and internet show called the "Advertising Show" on Saturday January 12th, 2002 at 12 noon CST (1PM EST and 10am PST).

Creative Civilization announced the promotion of Kristen Couch to Senior Account Executive in the Account Service Department.

Hershey Foods Corporation is giving America a lift with the rollout of an integrated consumer promotion intended to drive retail traffic and increase sales following the holiday season.

Advertising in today's explosively growing multicultural marketplace creates new challenges for America's major brands.

Join us in celebrating the advertisers who got it right.

Consumers’ views of advertising have changed in the last six months, according to an e-mail survey released by the Yellow Pages Research Institute (YPRI), the new research arm of the Yellow Pages Publishers Association (YPPA).

Chrysler Group announced the second phase of a pilot advertising campaign in California designed to increase the company's presence among Asian American automotive consumers.

Burger King Corporation Chairman, Chief Executive Officer and President John H. Dasburg announced that Christopher E.

The estimated population of Puerto Rico on July 1, 2001, was 3,839,810, an increase of 31,200 people since April 1, 2000.

The California Milk Processor Board announced that it will launch a commercial targeting bicultural Latino teens. Titled "La Llorona", the spot will air in Spanish on all three major English-language networks in California.

The typical household spent $1130 for holiday gifts, up from an anticipated spending amount of $863 when polled in October, according to the International Mass Retail Association’s fifth and final weekly holiday shopping survey.

The average cost to produce national television commercials in 2000 declined three percent for 30-second spots and one percent for commercials regardless of length, according to the American Association of Advertising Agencies’ (AAAA) 2000 Television Production Cost Survey.