By 2006, 12- to 19-year-olds in the United States are projected to have a buying power that will top the $182 billion gross domestic product of Russia. The U.S.

Denny's restaurants has awarded its general market advertising account to Publicis in Mid America Dallas.

The final selection was made after a three-month national review aimed at finding a full-service agency for creative development and media purchasing.

Agency - 1 a: the office or function of an agent b: the relationship between a principal and his agent; 4: an establishment engaged in doing business for another

This summer, Nestlé teams up with the number one Hispanic radio station in Los Angeles, KLVE 107.5 FM, to create Vive el Sabor de tu Música con Nestlé, a celebration that combines the food and music that Latinos love into one sizzling summer promotion.

Freddie Mac, the National Council of La Raza (NCLR), Bank of America, Wells Fargo Home Mortgage, and U.S.

DaimlerChrysler announced that GlobalHue has been retained to handle the auto company's multicultural marketing account. After putting its multicultural business up for review four months ago, DaimlerChrysler reviewed 13 bids from 24 agencies invited to compete for its business.

Lourdes Sanchez passed away on July 22nd after a lengthy illness.

She was the Southeast Regional Sales Manager for Spanish Media Rep Team, a group of radio and television stations in Los Angeles and Houston owned by the Liebermans.

Nissan North America announced an expansion of its diversity commitments, which extend from the workplace to the marketplace.

Hispanic Television Network, Inc. (HTVN) filed a voluntary petition for relief under Chapter 11 of the U.S. Bankruptcy Code in the United States Bankruptcy Court for the Northern District of Texas, Ft. Worth Division.

During its Annual Conference in Miami Beach, Florida, the National Council of La Raza (NCLR) launched the "Empowering An American Community Campaign," an historic fundraising initiative that will enable NCLR to make a major difference in the lives of Hispanic Americans as they strive to achieve t

The Association of National Advertisers will honor outstanding achievements in multicultural advertising by ANA member companies with its second annual Multicultural Excellence Awards.

Liz Castells-Heard, President of Ad Américas, announced the addition of John Juncos, as Director of Strategic Services & Business Development.

Publicis Sanchez & Levitan, the Hispanic marketing agency of Publicis in the U.S., has been awarded the coveted 2002 Radio-Mercury Award, making it the only Hispanic advertising agency ever to win it for a second time.

The California Lottery will launch a new Hispanic campaign for SUPER LOTTO PLUS, the enhanced version of the traditional “Lotto” style game. The campaign was developed by Casanova Pendrill, the California Lottery’s Hispanic agency of record.

La Agencia de Orcí & Asociados will launch the first Spanish-language advertising campaign for Washington Mutual Inc. in the greater New York metropolitan area.

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