For the sixteenth consecutive year, principals of La Agencia de Orcí & Asociados will be teaching their annual University of California Los Angeles (UCLA) Extension college-level course.

The first year of this new century has been better than expected for the U.S. economy and advertising. In year 2000 U.S. advertising has been growing at the highest rate since 1984, which was also a presidential election and Summer Olympic year.

To meet local consumer needs, a new soft drink is being introduced and another is returning to Southern California. Manzana Mía, a new crisp, apple-flavored soft drink is being introduced by Coca-Cola North America and Coca-Cola Bottling Company of Southern California.

Charles Patrick Garcia, Chairman and CEO of Sterling Financial Investment Group, Inc., has been named to a first-ever Federal Judicial Nominating Commission (JNC) that will review and nominate to the President of the United States candidates for federal district judges and U.S.

Ms. Johnnie B. Booker, a recognized expert in the field of diversity and affirmative action, has joined Coca-Cola North America as Director, Supplier Diversity. In this role, Booker will focus on developing and implementing The Coca-Cola Company’s U.S.

Maya Advertising & Communications celebrates its eighth consecutive year as the Latino agency of record for Pepco, the Washington area's electric company, launching communications campaigns targeting the Hispanic community.

The Hispanic campaign for Paramount's Great America's 25th Anniversary season features the New WOW! Card, which lets visitors come back to enjoy all the thrills the park has to offer, free all season long with the purchase of a full priced ticket on their first visit to the park.

Women are entering male-dominated fields at increasing rates and for those who are, the payoff is big -- those women now earn the same or more than their male counterparts, according to a new analysis released from the Employment Policy Foundation.

U.S. consumers who celebrate Easter by giving presents expect to spend an average of $106.90 this year, according to the annual Easter Shopping Survey by the International Mass Retail Association.

The 42.5 million Hispanics in the U.S. and Puerto Rico have $561 - $630 billion in purchase dollars for year 2001, forecasts marketing and branding experts Carlos Santiago and Isabel Valdés, co-founders of Santiago & Valdés Solutions. However, U.S.

The National Council of La Raza (NCLR) characterized recent research reporting increasing residential segregation of Hispanics in the U.S as "troubling."

Statement by NCLR President Raul Yzaguirre:

The Advertising Council today selected Roger Enrico, Chairman of the Board and CEO, PepsiCo, Inc., as the recipient of its 48th Annual Public Service Award.

Recognizing a growing demand for top-notch new hires in the advertising industry, the American Advertising Federation (AAF) is launching the AAF Corporate Academy.

The National Retail Federation (NRF) and Forrester Research, Inc., in conjunction with Greenfield Online, today announced the results of the latest NRF/Forrester Online Retail Index.

The National Association of Hispanic Journalists will host its first-ever regional conference in California for Spanish-language journalists on Saturday, April 21 in Los Angeles.

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