Agency
HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message? Give Hispanic marketing the weight it deserves, connect authentically or kiss your careers goodbye—#STOPLATINOCOATING.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine categories.
¡Tú Cuentas! Cine Youth Fest Opens Submissions for 2024 Edition
¡Tú Cuentas! Cine Youth Fest is now accepting entries for its fourth annual event, spotlighting the talent, innovative narratives, and artistic vision of up-and-coming Latino/a filmmakers.
NTERTAIN acquires Latino Film Festival
NTERTAIN and The Latino Film Festival announce their merger with the launch of The NVISION Film & Music Festival.
The Power of Business en Español by Jose Cancela
Think about it: at no time in the history of America has an immigrant group had the media ecosystem keeping its native language alive the way the Hispanic community does today. Spanish-language media is ubiquitous. TV, radio, digital, outdoor, film, streaming, music, fashion, influencers – you name the medium, platform, genre or industry, and there is a powerful Spanish-language version. By Jose Cancela
Is Animation Marketing an Easier Sell for Brands?
The marketing team at FedEx wanted to deliver something extra special for its next ad campaign. The goal was to stand out from the crowd and grab the attention of younger viewers while highlighting, of course, that FedEx can help customers' businesses. The result was "Tall Tales of True Deliveries," an animated marketing campaign featuring the true stories of FedEx employees who went above and beyond the job to make sure their customers got what they ordered.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
d expósito & Partners signs well-known ad executive “Tony” Ruiz
In a statement released to HispanicAd.com this morning, Daisy Expósito-Ulla, leader of d expósito & Partners, announced the hiring of “Tony” Ruiz, an accomplished ad and marketing executive with years in the industry. ¡BIENVENIDO, TONY!
Nation’s Foreign-Born Population [REPORT]
From 2010 to 2022, the nation’s foreign-born population increased by 15.6%. According to a new report The Foreign-Born Population in the United States: 2022 released by the U.S. Census Bureau today, the foreign-born population was 46.2 million (13.9% of the total population) in 2022 compared to 40.0 million (12.9% of the total population) in 2010.
How Immigrants Have Dispersed Throughout the Country
The number of foreign-born people in the United States rose by more than 5 million over 10 years to 45.3 million or 13.7% of the nation's population, according to the 2018-2022 5-year American Community Survey (ACS) estimates.
We’re ready for a return to Reach and Frequency
Reach and Frequency is important. Perhaps more important than it’s ever been.
Effective advertising requires more than originality
I believe originality is an important quality of effective advertising, but originality must do more than earn people's attention. That is not just my opinion. A meta-analysis of 67 academic papers comes to the same conclusion. By Nigel Hollis
AM/FM Radio Elevates The Media Plan With Dramatic Lifts In Incremental Reach Among Light TV Viewers And Younger Demographics
A new Nielsen analysis reveals buying the same media plan as the prior year reaches 12% fewer consumers. Via Nielsen Media Impact, the media optimization and planning platform, Nielsen examined a frequently utilized media plan consisting of 65% linear TV, 10% CTV, and 25% digital.
DangerTV: Adventure and Adrenaline for the Multi-Culti + Generation
At its core, DangerTV's mission is anchored in the belief that adventure knows no bounds and that diversity enriches every expedition. From Coast Guard rescues to No-Go zones in Colombia, the FAST channel takes audiences on a rollercoaster ride of discovery, inviting them to explore new frontiers and experience the adrenaline rush of exploration. By Javier Saralegui, Founder and CEO, Danger TV, LLC
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024
The Hispanic Marketing Council (HMC) is back in New York City on April 10-11, 2024 for its highly-anticipated 2024 Annual Summit, the only Hispanic-centric conference developed by industry leaders with multicultural expertise. On the heels of releasing the most comprehensive study on the multicultural majority, HMC will provide brands and marketers the very tools they need to ensure cultural and strategic relevance in today’s rapidly shifting marketplace.
HMC honors PEPSI with The 2024 Marketer of The Year Award
The Hispanic Marketing Council (HMC) announced today that Pepsi is the winner of the 2024 HMC Marketer of the Year Award, joining an elite list of organizations that have received the award since its inception in 2014, including AARP, Ford, Kellogg’s, McDonald’s, Molson Coors, Nestlé, Sprint, State Farm, Toyota and Walmart. The award will be accepted by Esperanza Teasdale, VP & General Manager, Hispanic Business Unit, PepsiCo Beverages North America at HMC’s 2024 Annual Summit on April 11 in New York City who will discuss how leading with cultural acumen, fostering Hispanic creativity and leveraging the right insights and partnerships has led to brand growth and a loyal base of aficionados.
Can Programmatic Advertising Be Inclusive?
While popular demand-side platforms (DSPs) like Google DV360, Xandr, and The Trade Desk offer powerful tools for reaching vast target audiences programmatically, digital media buyers for Fortune 500 companies face a more profound challenge: effectively spending the massive budgets allocated to them, especially when it comes to reaching diverse audiences.
FAST has made linear TV cool again; personalization will make it cooler
In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived.
Diverse Teams Can Transform Market Research: Authentic Insights Ahead [PODCAST]
In this episode of The New Mainstream podcast, Kai Fuentes, President and CEO of Ebony Marketing Systems, discusses how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion.
1 in 3 Hiring Managers Say It’s Beneficial To Avoid Hiring Gen Z, Senior Candidates
ResumeBuilder.com published a recent survey report exploring the prevalence of ageism in the workplace in 2024. The report also shares insight into hiring managers' apprehensions regarding the employment of Gen Z or senior workers. Overall, researchers collected and analyzed responses from 1,000 hiring managers.
