Let us cut to the chase. Facebook, Google and probably Amazon store everything you do in the digital domain. But any marketer who believes that true ad relevance is ever achievable should take a hard look at how the sites and apps they use classify them as individuals.  by Nigel Hollis

Hispanic small business owners are confident about their 2019 business outlook, with strong majorities planning for increased revenue, growth and expansion – eclipsing their non-Hispanic counterparts by double-digits on all indicators.

Overall gain is driven by rise in share of higher-income immigrants who have lived in the U.S. for more years

Markets around the world have faced fluctuating economic conditions in recent years, with many economies experiencing varying degrees of growth or recession. Amid these unpredictable conditions, many experts expected an uptick in consumers’ financial situations and millions of consumers to join the middle class.

Marketers, publishers, marketing service providers, and technology developers expect their spending on data and data-related services to increase in 2019, according to "The Outlook for Data 2019: A Snapshot Into the Evolving Role of Audience Insight," the fourth annual benchmarking report conducted on behalf of the IAB Data Center of Excellence released by the IAB and research and consulting firm Winterberry Group.

Data science and analytics will be the technical skills most needed at digital ad agencies worldwide in the next two years, according to a poll by Marketing Land.

Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of modern CMO who is leading growth marketing.  By Rohit Prabhakar

Univision Communications Inc. announced that it will join the international commemoration of Women’s Day on March 8, 2019 by celebrating the extraordinary contributions of women in front and behind the camera.

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior partners Ferry Grijpink and Philipp Nattermann—ahead of the headline telecommunications conference Mobile World Congress (MWC).

The agency’s 14 awards include two Best in Show entries, one Best in Show Honorable Mention, two Gold Addys and nine Silver Addys. CCOMGROUP’s award – winning work included multiple disciplines such as film, social media campaigns., online webisodes and multiplatform campaigns for clients, Florida Power & Light and Southeast Toyota Distributors.

Celebrations big or small remind us of people’s desire to enjoy a magical moment and escape the mundane. Yet, when it comes to customer experience, Kantar’s first CX+ report for retail banking in the U.S. finds many companies fail to create the magical moments that will help them stand out from the crowd.  by Dr Susanne O'Gorman- Insights Division, Kantar / Global Head of Customer Experience & Sarah King - Insights Division, Kantar
Global Head of Brand

Technology and the modern media landscape look nothing like the early days of advertising, and the struggle to stay current amid all that change has left marketers fighting the good fight every day during challenging times. New systems and new terminology have sprouted up, further miring marketers' struggle to stay on top of the latest trends and tools. Programmatic, advanced TV, OTT, CTV, addressable, dynamic creative optimization — the digital world is a riot of new tech and confusing jargon. Alas, the industry's love for following consumers and delighting them with brand stories is worth every bit of the effort to sort through the words and find the winning formulas.

In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys "R" Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.

VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency. 

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

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