The level of well-being of young American women (ages 16 to 34) rose significantly for members of the Baby Boom generation but hit a wall for women in subsequent generations, the Population Reference Bureau (PRB) concludes in a new report.

It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.  Consumers, in turn, are taking action.

As far as choice goes, there’s never been a better time to be a consumer. Thanks to globalization and connectivity, consumers around the world have access to a wider array of products than ever—a trend that’s likely to continue going forward. And the bevy of choice involves products and services from both multinational and local brands. So in an era of massive choice, how much weight does the “made in” moniker carry when it comes to purchase motivation?

As more advertisers start to explore the benefits of connected TV and over-the-top (OTT) services, buyers and sellers are facing a slew of challenges. eMarketer’s Lauren Fisher spoke with Ryan Reed, director of innovation for TV and video at Lotame, about the major hurdles on both sides of the spectrum, including what’s holding up programmatic trading of connected TV and OTT inventory.

Today’s Latina is ambicultural, seamlessly identifying as American while also retaining strong connections to her native culture. One of the ways she stays connected to her roots is through music. Whether it’s on radio or streaming services, Latinas’ consumption behavior and preferences reflect how their lives revolve around music.

We're all familiar with "Plan B."  It emerges out of the haze when Plan A has self-destructed for one of a thousand reasons.  An unexpected snowstorm cancels our flight. We'll have to scrub a key meeting.  Too bad.  On to Plan B.  If  there is no Plan B, we'll have to improvise.  We're usually unhappy with Plan B.  It's a necessity, born of circumstance.  We shrug our shoulders, wistful and disappointed.  Oh, well.  Plan A was so much better!  But … it isn't happening.  By Michael Farmer

A recent study shows that 55% of U.S. Hispanics identify as bicultural. It's important now more than ever to represent bicultural Latinos and tell their stories. Verizon is at the forefront of this storytelling with their most recent dedicated and original Spanish/bilingual ad for Verizon Fios starring American actor Gaten Matarazzo (known for his role as "Dustin Hendersen" in "Stranger Things" (2017), the thrilling Netflix sci-fi drama) and actor Marcel Ruiz (known for his role of "Alex Alvarez," in the Netflix's 2017 reboot of "One Day at a Time"), portraying bicultural families in a fun and creative way with relatable family dynamics.

This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 years before the U.S. Census projection. Multicultural segments made up 100% of U.S. population growth last year according to recently released 2016 ACS. While U.S. population growth is slowing overall, Multicultural segments are driving the expansion of the U.S. consumer base making up 4 in 10 Americans with Hispanics continuing to drive half of the entire U.S. growth and the Other/Mixed Race segment delivering the fastest growth. Looking to the future, the Multicultural population in the U.S. is projected to reach 131 million in 2018. This tipping point is causing many marketers to reconsider with which segments to lead their growth efforts.

NBCUniversal Telemundo Enterprises and consumer intelligence firm Maru/Matchbox have announced an innovative partnership and a first for the Hispanic market: a combined insight community, spanning the full spectrum of U.S. Hispanics across variables such as country of origin, language in the household and acculturation level.

The difference between connecting and pandering to your Hispanic consumer is a fine line. When you reach out to Hispanics solely for your needs and with little authenticity (soccer balls and Mariachis everywhere!), you’re pandering. When you reach out to address mutual needs in an authentic way, you’re connecting. Awareness of this difference can mean gaining the loyalty of your audience versus being an object of ridicule, as politicians from Hillary Clinton to Donald Trump, as well as major brands have learned.  By Lee Vann / Capture Group

HispanicAd is proud to announce our 4th edition of Hispanic CMO, the most sought after publication in the US Hispanic Market, is available for viewing and download for FREE.  Curated by Gilbert Dávila / Dávila Multicultural Insight and by veteran journalist Adam Jacobson.  To download this year's edition CLICK HERE.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Total Market: Unplugged

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

Pages