Agency

The importance of sharing has, in turn, heavily influenced other marketing strategies. Experiential events, for example, continue to grow as we seek more and more Instagrammable moments. So much so that sharing content is the primary motivation behind everything from store design to museum launches and marketing activations. The emphasis on, or obsession with, sharing content does not take the limitations of this strategy into account. As commonplace as sharing content might be, it still falls well short of representing our lived world.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

• Scalability is the ability and proclivity for expansion and growth of a concept, process or platform.
• Not to be confused with “excess capacity”.
• “Bandwidth” can be used as synonym in certain cases though.
• In the business world, it is the ability to streamline and systematize a process with the least possible friction.

Making customer-centricity real requires significant changes to retail operations, from how we define brands to how we drive innovation and manage the customer relationship. Merely articulating a new strategy does not deliver change. Rather, it’s the challenging work of modifying organizational structures, processes and systems — how people actually do their work — that delivers a new reality. At NRF NXT, we began to map out what realizing such changes might entail.

Over the last month Univision investors lead by CEO Vince Sandusky have quietly put the company for sale hoping to receive an offer that would entice the investor group to sell the whole company.  This effort seems to have not produced any positive results or a sale.  According to the New York Post and Inside Radio, the company is using the resources of Morgan Stanley, Moelis & Co. and LionTree bank to float an auction of Univision radio, television and internet assets.

Straddling adolescence and adulthood, Gen Z is at a turning point. The oldest members of Gen Z have already graduated college and are now in their early 20s. Considered a thrifty generation, Gen Z has posed a challenge to key general merchandise industries, which have struggled to drive dollar growth among this cohort over the past two years.

In almost every purchase, search query or product use case, consumers power an ecosystem of personal data. Of course, their digital fingerprints help shape better product, retail and media experiences, but they also shine a light on the need consumers have for enhanced levels of trust in their transactions—trust in advertising, trust in pricing, trust in brand claims…the list goes on.

Chemistry has acquired a significant stake in Miami based Pinta.  The combined entity will have primary offices in Atlanta, Miami, and Pittsburgh, in addition to satellite offices in New York , San Francisco and Nashvill