Agency | HispanicAd.com

CHANGE OUR STORY. CHANGE OUR OUTCOME. I’M 300% SURE OF IT.

August 02, 2018

The truth of the matter is that amidst the extreme change (with a splash of chaos) that our industry is currently experiencing, it’s our job to change the story that, in my opinion, seems to have gotten away from us. Only if WE change the story, can WE change the outcome. So what’s the story I’m hearing out in the marketplace? It depends who you ask, but for some it’s “Spanish-language media is dying.” For others, it’s “Total Market is killing our industry,” or “no one can seem to get the in-culture formula right.” To me, it’s all just negative bullshit. No one is immune to the shift the media and marketing industry is experiencing for more reasons than I can count on two hands (that’s ten fingers, folks). By David Chitel / NGL Collective

Time Flies: U.S. Adults Now Spend Nearly Half a Day Interacting with Media

August 01, 2018

The world has never been more connected, and U.S. audiences have never had as many options to access content as they do these days. In short, consumers in the U.S. seem like they can’t get enough content, and the possibilities for marketers to reach them, while fragmented, is an opportunity that is just too good to pass on.

Marketers Have Mixed Confidence In Demographic Data

August 01, 2018

According to some data brokers, I’m a married woman in her mid-50s with a master’s degree earning enough money to make a solid down payment on a nice townhouse in New York City. Ad buyers who purchase data blindly will be sad to find out that I’m not a fancy lady; I’m just a millennial dude who relies on ad tech swag for a third of my wardrobe.

Ad Industry Needs to Oppose Census Citizenship Question by August 7

August 01, 2018

The Department of Commerce, which has oversight of the 2020 census, has approved the addition of a new census question that asks, "Is this person a citizen of the United States?" ANA members are concerned that the addition of a citizenship question would depress response among both non-citizens and their families (even if family members are indeed citizens). That runs the risk of non-respondent bias by significantly undercounting immigrant, minority and low-income populations. As one ANA member stated: "I believe that undocumented people will not report their presence and therefore the census will be under-reported, therefore skewing data, messing up budgets and providing inaccurate reporting." By Bill Duggan / ANA

Emilio Guede Fernández passes

August 01, 2018

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

Leaps of faith: inspiring trust in disruptive times

July 31, 2018

The concept of trust has usually been associated with stasis more than change. It brings up images of age-old, time-tested, large, solid brands and organizations with large and loyal user bases.

Hispanic antibodies to the global loneliness epidemic

July 31, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

It’s a global crisis.
Loneliness.
Not to be confused with solitude.

Why Marketers Are Skeptical About Vendors Fulfilling Promises

July 31, 2018

Marketers know that data is becoming more important to their livelihoods. But getting tech vendors to make good on their promises is often a tall task.

Good design helps brands command a price premium

July 31, 2018

Good design ought to make a product or service more convenient, easier, and more enjoyable to use; not just visually attractive or distinctive. But what evidence do we have that people will pay more for a well-designed product? by Nigel Hollis

Calderon and Plasencia Chosen As 2018 BRAVO! Awards Journalist and Pioneer of the Year By The HPRA

July 31, 2018

The National Hispanic Public Relations Association (HPRA) is proud to recognize Ilia Calderon, co-anchor of Noticiero Univision and Jorge A. Plasencia, co-founder, chairman and CEO of Republica, as recipients of the 2018 BRAVO! Journalist and Pioneer of the Year Award, respectively.

d expósito & Partners Recognized with an Effie for AARP Brand Advertising

July 28, 2018

d expósito & Partners scored a big win for both the Agency and the Hispanic advertising industry, being recognized as a finalist in the 2018 North American Effies in the Multicultural & Lifestyle Segments category.

IDEA 2018: UNDER FIRE ON FIRE [REPORT]

July 28, 2018

Within and beyond the traditional brick-and-mortar store, retail is conti nuously evolving. The direct-to-consumer movement is blurring the lines between retail and brands, creating more competition but also more partnership opportunities. Now more than ever retailers and brands have to be everywhere their customers are and have to keep a close eye on where they’re headed next.

AI’S emerging role to harvest & unify data

July 28, 2018

Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success.

Transparency 2.0

July 28, 2018

The controversial issue of transparency between brand marketers and their advertising agencies appears to be at, or very near, a tipping point — but the journey has been slow and torturous.

Brand building for the digital age

July 28, 2018

There’s no shortage of evidence and industry opinion to suggest that digital advertising is killing the art of brand building. Whether it’s Binet and Field’s superb work for the IPA or Simon White’s article in AdAge, the consensus is clear; the expansion of digital has generated greater efficiency in sales conversion, at the expense of long-term brand growth. by Guest Contributor Josh Samuels / Kantar Millward Brown

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