Agency

The U.S. Census Bureau, in collaboration with Raj Chetty and Nathan Hendren from Harvard University and John Friedman from Brown University, released new research and a mapping interface that looks at children’s outcomes in adulthood.

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones?  By Mark Duval / Duval Partnership

So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth?  by Nigel Hollis

By digitally tapping into international waters to reach new and emerging markets in China, India, Indonesia, and Malaysia, among others, brands will expand their audience pool and reach. With the Mastercard Center for Inclusive Growth predicting consumer spending in these regions to reach $9.1 trillion by 2026, brands will grow their global presence exponentially, all with low risk and high reward potential.

Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from.

Clearing out our bookshelves I came across a book called “The Granularity of Growth”. It reminded me that one of the most important things that marketing does is to help keep up a brand’s momentum. Sales today are often earned in the past and today’s marketing actions have consequences next year.  by Nigel Hollis