Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there's plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What's more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall.  Courtesy of Association of National Advertisers

Cloud platforms can provide a gateway to powerful AI tools that fuel agility and innovation

A couple of weeks ago, I posted about Direct-to-Consumer (DTC) brands and suggested that in order to scale they would eventually have to reach out beyond their social media audience to bring in new customers. In this post I want to explore the implications of the subscription model that many DTC brands have adopted.  by Nigel Hollis

Encantos Media Studios announced Steven Wolfe Pereira has been appointed Chief Executive Officer.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

Goya Foods was voted as America's number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs' TotalSocial® brand awards.

NGL Collective announced a partnership with international soccer superstar David Villa and Designated Player, a soccer lifestyle and culture content company he co-founded in 2018. 

By Gonzalo López Martí - Creative director, etc /

Elevator pitch:

  • Melrose Place meets Downton Abbey meets Ballers meets Big Brother.
  • Lifestyles of the young, restless, rich & famous with generous doses of real estate porn.
  • A modern-day telenovela 100% apt for non-linear consumption.

VMLY&R announced the 2020 Census Media Vendor Day for the 2020 U.S. Census Paid Media Campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned.

Let us cut to the chase. Facebook, Google and probably Amazon store everything you do in the digital domain. But any marketer who believes that true ad relevance is ever achievable should take a hard look at how the sites and apps they use classify them as individuals.  by Nigel Hollis

Hispanic small business owners are confident about their 2019 business outlook, with strong majorities planning for increased revenue, growth and expansion – eclipsing their non-Hispanic counterparts by double-digits on all indicators.

Today’s CMO is just not responsible for the brand, PR, and communications. Two most important goals for modern CMO are responsible for growth marketing with sales and customer experience (CX). In the last few years, you must have seen the rise of demand centers and CX responsibilities in CMO organization. This is the reality of modern CMO who is leading growth marketing.  By Rohit Prabhakar

In February, Payless ShoeSource announced that it was seeking Chapter 11 bankruptcy protection, with plans to close its 2,500 locations across North America. Following bankruptcies of other retail stalwarts from a bygone era, like Sears, Toys "R" Us and Mattress Firm, Payless’ demise doesn’t come as a shock. Instead, it is another cautionary tale of a retailer that failed to evolve its brand.

By Gonzalo López Martí  - Creative director, etc /

A few weeks back I landed a gig with one of the major Spanish-language broadcasters in the US.

  • It happens to be headquartered in Doral, Florida.
  • You do the math.
  • My responsibilities are circumscribed to advertising, promotions, brand integrations and the like.
  • My SOW does NOT include programming.
  • But hey, I wouldn’t be a proper advertising man if I didn’t believe I can be a showrunner too.

Is it me, or have many people forgotten that the only reason to invest in brand building is to help drive sales? The constant debate about whether to invest in brand building or sales activation seems to imply that sales elasticity is independent of the strength of the brand. To my mind that is just plain wrong.  by Nigel Hollis