Transformation continues at a rapid pace for our industry and clients. One thing that remains constant is our commitment to creativity, big ideas and work that drives impressive results.

An overt degree of speculation surrounds the future state of our industry. To me, what’s coming is not such a mystery. The future of marketing and advertising will be increasingly personalized, tech-enabled and data-enhanced. Consumers will continue to choose what they consume and brands will continue to try and influence what consumers choose to consume.

Entravision Communications Corporation announced it has appointed Liliana Aristizabal as Senior Vice President of Eastern Region Sales, effective immediately. Ms. Aristizabal will be based in New York, and oversees Entravision’s national spot TV, radio and Entravision Solutions on the East Coast.

back-to-school (B2S) season is the second-biggest shopping season of the year, with 29 million households across the United States planning to spend a total of $27.6 billion. To capitalize on this shopping sprint, retailers should consider taking a closer look at where consumers are planning to shop, what items they are planning to buy, and how digital will likely influence their decisions.

Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge

With declining ratings and Univision’s poor financial state grabbing headlines of late, Lee emerged as a central figure among those seeking to put a finger on why Univision now lags Telemundo at both 9pm and 10pm weeknights.  By Adam Jacobson

Isaac Lee has resigned from his post of Chief Content Officer at Univision.  This comes on the heels of him being removed from the same position at Televisa a couple of months ago.

By Gonzalo López Martí  - Creative director / LMMiami.com

  • Most Latinos like yours truly came to this country to put in our rearview mirrors assorted forms of political and economic folly, oppressive revolutions, deranged populism, rampant kleptocracy, obtuse socialism, alarming ineptitude, magical thinking, cringe-inducing cult of personality, style without substance and farándula governments.

Entravision Communications Corporation announced it has appointed Rodrigo Margain as Vice President of Sales & Business Development Mexico

This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.

The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.

Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy sitting next to me on the airplane noticed it and asked me about the conference. I told him it’s a series of nonprofits across the country that run conferences for women from all industries to talk about leadership, fairness, and success. He then surprised me by saying, “I’m all for equality, but I’m not sure what good a conference will do.” Done with the conversation, he put on his headphones, content in his cynicism as I stewed, trying to come up with the best, albeit incredibly delayed, response.

According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen. 

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June.  Courtesy of InsideRadio

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