More than 90% of small business workers in the five top Hispanic metro areas of the United States do not have access to employer-sponsored retirement savings accounts, according to the study published by Finhabits: 2017 Latino Small Business Workers Lack Retirement Savings.

On the day Hollywood kicks off its awards season with the announcement of the 2018 Golden Globe nominees, a national nonprofit that addresses high unemployment among multicultural young adults is asking the industry to take intentional steps to diversify talent working on set, from the actors on screen to the key grips, writers and post-production professionals behind the scenes.

Everyone in marketing is talking about System 1, and with good reason.

ThinkNow Research released 2017 Total Market Trends Year End Review, identifying the trends that shaped multicultural marketing this year. The report includes a review of multicultural research studies issued by ThinkNow Research from consumer sentiment to consumer electronics purchasing habits to media consumption preferences.

Like “strategy” and “analytics,” “design” is a term that suffers from misuse. Design is not just about making objects pretty. Design is the process of understanding customer needs and then creating a product or service—physical, digital, or both—that addresses their unmet needs. It sounds simple, but it’s actually a high bar: the design must simultaneously achieve functional utility, emotional connection, and ease of use, while fitting into customers’ broader experience.

By Gonzalo López Martí - Creative director, etc  /  LMMiami.com

  • You might’ve seen the meme: “Stop making stupid people famous”.
  • It’s been bouncing around the interwebs in various forms for quite a while.
  • It’s purpose is quite self-explanatory: it is calling into question our collective drooling fascination with untalented imbeciles who subsequently become cyber celebs.

If you had questions about whether the U.S. Hispanic market should be in your marketing sights for 2018, we’re here to answer with a resounding SÍ.

Facebook and Google command most of the money now being funneled toward video advertising  There’s no doubt that content publishers are struggling with the ongoing dominance of the digital advertising ecosystem by Google and Facebook. And while the embrace of video content—and the higher ad revenues expected to attend the format—was bandied as a possible solution to their problem, the reality is that the duopoly has extended its dominion well into the realm of digital video.

Fusion Media Group (FMG) announced plans for international expansion into Latin America through a new multi-platform agreement, spanning digital and television, with Grupo Televisa S.A.B. Televisa has acquired a license to the brands and content from FMG's collection of digital publications for Mexico and will launch a new FUSION branded 24-hour cable network in Spanish.

Geometry appointed Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing.

As our nation faces an avalanche of sexual predatory accusations across numerous professions including our very own media industry, we should take note of our circle of influence between associates and agency-client relations.  By Gaby Alcantara-Diaz - Semilla

Amid growing debate as to whether brands are overspending on digital media, Zenith research has found that the effectiveness of internet advertising has now caught up with digital adspend.

GroupM updated its ad investment forecasts for 2017 and 2018. Globally, GroupM anticipates growth of 3.1% this year and 4.3% in 2018, an increase of $23B next year.  

In an era marked by rapid advances in automation and artificial intelligence, new research assesses the jobs lost and jobs gained under different scenarios through 2030.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

Pages