Welcome to the 2018 edition of Sports Outlook, which updates our perspective on the sports industry, including recent results and potential opportunities and challenges to future industry growth. This year’s edition refreshes our five-year revenue forecasts through 2022 within four key segments of the North American sports market: media rights, gate revenues, sponsorship, and merchandising.

As consumers engage with brands in more and more places, customer experience is now just as important as perceptions of innovation for growing your brand. Those brands delivering on and exceeding consumer’s expectations have grown their brand value 200% more than those that haven’t!

The CMO position is easily one of the most scrutinized roles in the C-suite. Often tasked with building a memorable brand, managing the company's reputation, and deploying marketing strategies that tie back to measurable success, CMOs have a lot of responsibility. Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, recently joined an Advertising Week panel that covered the current state of trust in advertising.  By A.Z. Porte

Hemisphere Media Group, Inc. and MarVista Entertainment have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed to producing top-quality international television content.

The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he'd still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.

Joe Schramm, the founder, managing partner and president of Long Island City's Schramm Marketing Group, is one of 50 executives from Queens-based businesses being honored this year as a King of Queens by Schneps Communications

Jose Romero has been named Hispanic Head of Segment for Nectar Sleep.  Previously Romero led the Spanish-language marketing strategy, pricing and packaging for Sling

The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.

Is Netflix buying Viacom? Amazon buying CBS?  New media companies buying old ones makes sense. But maybe not for reasons you think.

Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.

The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel's 2015 speech at the Association of National Advertisers' (ANA) annual media conference, yet ANA's work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.

Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.

Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care.  By Gonzalo López Martí - Creative director, etc    /    LMMiami.com

 

ANA celebrates 20 Years of Multicultural and Diversity Conferences

When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.”  By Rochelle Newman-Carrasco - EVP, Hispanic Strategy Walton Isaacson

Entravision Communications Corporation announced that Mario M. Carrera has decided to step down as Chief Revenue Officer. 

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