From humble beginnings of converting a small liquor store into a grocery market in 1980, a Mexican immigrant family turned their dream into an American success story. Forty years later, Northgate González Market marks a major anniversary milestone this month with 41 stores and becoming the leading Latino-themed grocery chain in Southern California.

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life.  by Bill Pink - Head of Global Analytic Leads / Kantar

Throughout history, “shopping” has involved taking a trip, planned in advance, to a favorite store that a consumer made time for. The ecommerce revolution upended that predictable relationship and activity, and today consumers’ brains have again been rewired as it pertains to shopping, thanks to mobile technology and social media. That may usher in one of the industry’s biggest shifts in consumer behavior: The “always-on” consumer comes highly informed with specific demands around price, ingredients, delivery options, production methods and much more.

New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers (CMOs) to expand their remit by assuming the role of CMO Collaborator. By ushering in new levels of collaboration across the C-suite, technology ecosystem and agency partners, CMOs can drive customer experience (CX), a proven source of growth in modern organizations today.

At the turn of a new decade, The Future 100: 2020 projects a deliberately optimistic future as brands and consumer strive to move past the despondent and unsettling mood that characterized the latter part of the 2010s

Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View is a recurring look at the consumer forces that are shaping retail.

VIX, a publisher for U.S. Hispanic audiences, named Sebastian Trujillo EVP of U.S. Brand Partnerships. Trujillo brings more than twenty-five years of experience in video, revenue growth and business development, establishing strategic partnerships within the U.S. Hispanic market and Latin America. Trujillo will also provide strategic insights to support VIX’s expansion of OTT and CTV products that meet the needs of the company’s clients.

ViacomCBS Inc. has unveiled a management restructure of its international networks division, which is intended to leverage the company’s expanded operations post-merger to drive new growth opportunities across brands in key international markets. The reorganization will simplify ViacomCBS Networks International into two brand groups and three pan-regional management hubs, reporting to David Lynn, President & CEO of ViacomCBS Networks International (VCNI).

Only a small percentage of older Americans, seven percent, receive income from Social Security, a defined benefit pension, and a defined contribution account. Retirement income from these three sources is widely considered to be the ideal situation to ensure retirement security, particularly for the middle class. Retirees with these three sources of income are far less likely to face poverty and economic hardship.

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. 

By Gonzalo López Martí - Creative director, etc    /    lmmiami.com

  • The social media lynching squads are coming for you.
  • Sooner or later, you or the brand/s you’re in charge of will do or say something that will trigger their wrath.
  • It is not if but when.

Millennials and Gen Z's love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.

For years, female executives have come away from women-only leadership programs empowered to do—and ask for—more, valuing the opportunity to examine their strengths and shortcomings in the psychological safety of their peers and to use the experience as a springboard for personal development.

It is easy to measure sales being made now, but if a brand is to grow must also influence people who are not yet ready to buy. It must influence people who do not yet know they want to buy the category, never mind a specific brand. So how do you know whether your marketing is likely to generate future sales?  by Nigel Hollis

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