In this report, you will find an in-depth look at Hispanic-owned small businesses - where they are located, who owns them, and what and how they like to buy.

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

There’s definitely a car theme running through the latest advertiser rankings in radio, TV and cable. Just past the halfway mark of 2019, the top advertising categories are all related to driving: automotive dealers, insurance providers and fast casual-quick service restaurants.

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

Three of the first four businesses on STORES Magazine’s Hot 100 Retailers list are supermarket chains ultimately owned by foreign-based companies. At the top of the chart is Lidl, part of Lidl Siftung & Co., based in Neckarsulm, Germany. In the No. 3 slot is Grupo Comercial Chadraui, Mexico’s third-largest retailer whose stores in the United States operate under the El Super banner. Right behind at No. 4 is Don Quijote, Japan’s largest discounter, which bought the Hawaiian chain Time Supermarkets two years ago.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

Want to trigger impostor syndrome? Try this: Imagine being invited to a blind wine tasting. With a bunch of French wine buffs. You’ll have to guess each wine’s region and year and defend your position in an in-depth discussion. Sweaty palms yet?.  by Maren Seitz - Director, Global Connect Center - Kantar

CBS and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue.

As the just-released “Retail Renaissance – A Growth Story” report from IHL Group points out, retail stores are definitely not going away. According to the report, for each company closing stores, 5.2 are opening stores. For every segment of retail, there are more companies opening stores than closing stores. Even the much-maligned department store category has more brands opening stores than closing them.

By Gonzalo López Martí ? Creative director, etc. - LMMiami.com

  • The brand of creativity we sell at Madison Avenue is increasingly stale, flat footed, devoid of reflexes.
  • Clients are culprits of this reality too but, hey, a large chunk of our job description involves taking the fall for our clients’ mistakes.
  • The proverbial scapegoat.
  • We get paid for that too.

Multicultural consumers comprise almost 40 percent of the total U.S. population, yet multicultural media investments make up only 5.2 percent of total advertising and marketing spending, according to a new study.

The legal distribution of marijuana at the state level has prompted many blue-chip companies to explore cannabis-based products.

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