Business | HispanicAd.com

Hispanic Radio Podcast: A Case For Change

November 09, 2018

If your company's employee roster doesn't reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That's the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles "The Case For Change" -- and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the "new American mainstream."

It is time to put judgement back into our analysis

November 08, 2018

When I first started work in the U.S., I vividly remember being taken to task by a senior research director at a client company who accused me of using “judgement” in my analysis. This episode highlighted a clash between my belief that data needed to be interpreted to be useful and a widespread belief that the research role was simply to report the data. by Nigel Hollis

How to create content. A cheat sheet.

November 06, 2018

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

Is it meant to change minds about a product, service, brand or politician?
Is it meant to sell?
Is it meant to inform?

AARP and the Ad Council Offer Support in New PSA Campaign

November 02, 2018

Nearly seven million Latinos in the U.S. provide unpaid care to an aging or older loved one. Many Latino family caregivers see caregiving responsibilities simply as something family members do for one another, and do not seek outside help. AARP and the Ad Council offer support with a new PSA campaign, encouraging Latino caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

THE CITY THAT SOLD AMERICA

November 02, 2018

At the threshold of the 20th Century, a melting pot of adventurous immigrants, creative mavericks, and freedom-seeking African Americans shaped consumerism as we now know it.

2018: Women’s Point of View [REPORT]

November 01, 2018

Women’s entrepreneurship is thriving in America. According to the 2018 State of Women-Owned Business report commissioned by American Express, 1,821 women-owned businesses were launched per day over the last year, bringing the total number of women-owned firms to 12.3 million, employing over 9 million people and accounting for $1.8 trillion in revenue.

How Many Balls Do You Have in Your Bucket?

October 31, 2018

Occasionally, useful metaphors present themselves in unusual places, in this case on a driving range; a place you find yourself more often when you no longer participate in new business pitches. Of course, on a driving range it's not possible to win. It's possible to construct an argument that no one wins a new business pitch either, rather than all the contenders, bar one, lose.

Digital Ad Marketplaces Don't Work For TV

October 31, 2018

For years, folks in the ad industry have talked wistfully of the day when TV advertising would be bought through automated online interfaces on auction-based bid marketplaces, as search, social and digital display advertising have been bought since the middle 2000s.

Maslow missed the mark

October 30, 2018

By Gonzalo López Martí - Creative director, etc / LMMiami.com

Psychologist Abraham Maslow (1908-1970) was a brilliant thinker, ahead of his time.

His “Hierarchy of needs”, a theory he enunciated in the 1940s -usually shown as a pyramid with various layers- must be one of the most emblematic tenets of the marketing & advertising canon.

Willis named VP of Digital Sales at Pulpo Media

October 30, 2018

Pulpo Media, an Entravision Communications Corporation (NYSE: EVC) company, announced the appointment of Laura Willis to Vice President of Digital Sales, effective immediately.

Garcia named SVP of Integrated Marketing Solutions At Entravision in McAllen, TX

October 30, 2018

Entravision Communications Corporation (NYSE: EVC) announced the appointment of Mark Garcia as Senior Vice President of Integrated Marketing Solutions in McAllen, TX, effective immediately

Latin2Latin Marketing + Communications honored with the "Diversity in Business" Award

October 30, 2018

The Greater Fort Lauderdale Chamber of Commerce recognized businesses that exceled in their fields and made strong, lasting impacts on the community.

STATE OF LATINO ENTREPRENEURSHIP 2017 [REPORT]

October 27, 2018

With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) highlights key research findings from its third annual Survey of U.S. Latino Business Owners.

Aligning Marketing and Sales

October 27, 2018

he issue of strategic and operational alignment between sales and marketing is not a new topic in the B2B realm, and most organizations agree on its importance, at least in theory. Why, then, is it so challenging to achieve that alignment in practice?

Jorge Ulla honored with the 2018 El Award from El Diario-La Prensa NYC

October 25, 2018

Jorge Ulla, Partner and Chief Ideation Officer of d expósito & Partners, was honored in the exclusive Grand Havana Room, on Friday, October 19th in New York City, with the El Award, a recognition that celebrates the achievements of Latino men in the Tri-State area and their contribution to the community in the corporate, business, entertainment, sports and community arenas. It was created by America’s oldest Spanish newspaper, El Diario-La Prensa, part of ImpreMedia.

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