By Gonzalo López Martí - Creative director, etc / LMMiami.com
Imagine you are a CMO at a large company with multiple customer touchpoints.
A big retail bank, for instance.
You develop a great brand narrative, a visually stunning corporate id, an awesome customer experience.
You get the unanimous blessing of the board of directors.
You validate it all with market research: the public will love your value proposition.
In theory, that is.
New research by the Hay Group division of Korn Ferry shows that members of the generation often maligned as being difficult to please are actually among their employers’ most enthusiastic supporters.
Spanish Broadcasting System, Inc. (“SBS”) released a statement repudiating the recent claims made by SAG-AFTRA regarding alleged anti-union actions purported to have been undertaken at its radio facilities in Los Angeles.
Retailers tend to focus on content distribution via their own networks, posting it on their websites and social media pages or sending it via email. In the process, they may be missing a chance to widen their audiences.
By Gonzalo López Martí - Creative director, etc / LMMiami.com
One of the big shifts that has taken place over the last couple of decades has been in the way people seek entertainment and information. We now have the ability to find what we want, when we want. Along with all the other changes that have taken place this makes life more difficult for advertisers. by Nigel Hollis
Following the 'Despacito' VMA snub, actor John Leguizamo pens a powerful essay on Latinos' absence from film, TV and media in general.
The Greater Miami Chamber of Commerce announced its hiring of Joe Zubizarreta as senior vice president of communications. The noted advertising professional will oversee the strategic direction of the chamber’s internal and external communications.
This report, created by Havas Media and shared with the 4A’s community, estimates media inflation rates for the second half of 2017 and first half of 2018.
The communications team at Hyundai Motor America has added Hyundai Brandon Ramirez as the senior group manager of Product Communications.
After WPP’s poor financial showing in its latest results, much has been made of the imminent demise of Sir Martin’s agency conglomerate, and the ad agency holding company model in general. Let’s be clear: there are a lot of pressures on that model.
Media-Nxt is a project of the Center for Digital Media Entrepreneurship at the S.I. Newhouse School of Public Communications at Syracuse University. It includes a free, annual Media-Nxt Report on the emerging media technology landscape, identifying trends that media professionals should take into account when considering the future of their industry.
Organic growth is key to companies’ futures. According to survey results, the best firms follow more than one path to achieve it and also are better at developing the right capabilities to support it.
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