Call it a target market, tribe or online community: In all cases, building an audience for your tech products, services or solutions is key to maintaining a competitive edge

With declining ratings and Univision’s poor financial state grabbing headlines of late, Lee emerged as a central figure among those seeking to put a finger on why Univision now lags Telemundo at both 9pm and 10pm weeknights.  By Adam Jacobson

Isaac Lee has resigned from his post of Chief Content Officer at Univision.  This comes on the heels of him being removed from the same position at Televisa a couple of months ago.

By Gonzalo López Martí  - Creative director /

  • Most Latinos like yours truly came to this country to put in our rearview mirrors assorted forms of political and economic folly, oppressive revolutions, deranged populism, rampant kleptocracy, obtuse socialism, alarming ineptitude, magical thinking, cringe-inducing cult of personality, style without substance and farándula governments.

Entravision Communications Corporation announced it has appointed Rodrigo Margain as Vice President of Sales & Business Development Mexico

This year’s U.S. CEO Outlook finds CEOs ardently pursuing growth and technology-driven disruption, buoyed by high confidence in the U.S. economy and their own growth prospects.

The ANA (Association of National Advertisers) has updated its media agency contract template for advertisers that includes new provisions and revised definitions intended to increase transparency between clients and agencies.

Recently, I was flying home from the Conference for Women, where I had been invited to speak. I was carefully holding a copy of the conference program on my lap — my mom likes to save them, and I wanted to be a good son and bring her back an unwrinkled copy. The guy sitting next to me on the airplane noticed it and asked me about the conference. I told him it’s a series of nonprofits across the country that run conferences for women from all industries to talk about leadership, fairness, and success. He then surprised me by saying, “I’m all for equality, but I’m not sure what good a conference will do.” Done with the conversation, he put on his headphones, content in his cynicism as I stewed, trying to come up with the best, albeit incredibly delayed, response.

According to a recent Gallup poll, “advertising practitioners” ranked in the bottom four of least ethical and honest professionals, just slightly ahead of congressmen, lobbyists and car salesmen. 

A couple of weeks ago I was at Cannes Festival of Creativity and was struck by an interesting divergence within the creative industry. On one hand we had brands trying to hack the cultural conversation and on the other we had brands using AI to personalize their ads. But could the two trends be mutually exclusive?  by Nigel Hollis

Univision Communications is considering selling off its Fusion Media Group, which includes websites Gizmodo, Deadspin, Lifehacker and The Root and a stake in The Onion’s parent company. The potential move comes as the financially struggling Spanish-language media company pursues a major restructuring following a dramatic leadership change in June.  Courtesy of InsideRadio

By Gonzalo López Martí - Creative director, etc /

  • When you’ve been in the biz far too long -like yours truly- every time you confront an advertising execution of some sort you can see right through it: the stale “strategy”, the focus groups, the power point decks, the creative tropes, the tired gimmicks, the usual clichés.
  • Like any drug dealer would tell you, only fools consume their own product.

The ad industry duopoly of Google and Facebook may not be all-powerful, but it is still feared by many advertisers.

The opening monologue for the 2018 BET Awards hosted by Jamie Foxx reminded me to ask the question. You see, his comedic open was filled with acknowledgements and celebrations of the major entertainment wins for the African American community. From Black Panther to Michael B. Jordan, Jaime walked me down a list of TV and film achievements that were led by African American artists. He commented on how these achievements have pushed the culture forward and continue to expand on the African American narrative. Naturally, I began to consider the notable Latino achievements in entertainment. Where were they, and did those forward our cultural? While it seems there have been changes, has our narrative or our image in this country actually advanced? This is especially important for the state of the U.S. Hispanic media industry right now. So much of our future depends on an expanded understanding and showcase of who we are. Given the time of year and the industry I’m in, the first place I thought to look for signs of how Latinos faire in entertainment was to the swath of programming introduced at Upfronts. How would you score the Hispanic offerings shared by the various networks during the recent television Uupfront presentations? Forward progression or running in place? Let’s look at where we stand in Spanish- and English-language content.  By Joe Bernard / Chief Revenue Officer & Partner - NGL Collective

Based on analysis of huge attitudinal and behavioral data sets Kantar Millward Brown finds that meaningfully different brands grow faster than average and can command a price premium. But how do you know whether a brand has the potential to grow faster than average?  by Nigel Hollis