The expansion in the number of women-owned businesses with 100 or more employees, as well as those with $1 million or more in revenues, is outpacing the growth rate of all businesses of the same size, according to a new study from Center for Women’s Business Research (founded as the National Foun
The Direct Marketing Association (The DMA) supports the decision by the Senate in favor of a clean two-year extension of the moratorium on Internet access taxes and the moratorium on multiple and discriminatory taxes on e-commerce.
A shift in the marketing and communications programs of major corporations to address human concerns of their employees, customers and the community in the aftermath of the economic downturn and the terrorist attacks in New York and Washington is the key finding of Siegelgale's Executive Voice: I
Aggregate income of solo female consumers is up an estimated 17% from 1997 levels, according to The US Market for Solo Female Consumers, a new market research study published by Packaged Facts and released by MarketResearch.com.
According to "Women and Banking", the third report in the joint venture series Women and Finance from MarketResearch.com and Simmons Market Research Bureau, 72% of U.S. adult women have checking accounts, compared with the 56% who have savings accounts.
Americans have become increasingly conservative in the aftermath of the attacks on America, according to the second wave of Changing American Lives, a study conducted earlier this month by McPheters & Company and Beta Research among a nationally projectable random sample of U.S. adults.
American shoppers plan to spend 4.4 percent more on their holiday gifts this year than last, giving retailers — especially mass retailers — a reason to be optimistic about their biggest season’s sales.
Minority suppliers can survive a downturn in the economy by returning to the basics of business, said Jethro Joseph, Chrysler Group Senior Manager Diversity Supplier Development, during a recent automotive symposium in Detroit, Michigan.
The September 11 terrorist attacks have resulted in a number of changes in the life of the average American, according
to a new poll. People are planning to scale back their holiday spending, reaching for more snack foods, and booking more quality time with family.
Jupiter Media Metrix reports that online advertising for consumer-credit services increased 93 percent so far this year, from 8.0 billion ad impressions in the first quarter to 15.4 billion in the third quarter.
With their sense of security badly shaken and the economy worsening, Americans are "burrowing," according to a new survey by leading research and consulting firm Wirthlin Worldwide, and marketers had better pay attention.