Programmatic technology and precise digital metrics will change the way multicultural marketing dollars are spent, expert says.

With the continued melding of the Hispanic population with the U.S. culture at large, its led to a new buzzword for marketers to use when implementing their advertising strategies: ‘Total Market Approach.

Twenty five companies have been selected as finalists, across 10 categories, in the ANA’s (Association of National Advertisers) 2014 Multicultural Excellence Awards. The award program recognizes marketers that produced industry leading multicultural advertising campaigns between June 2013 and June 2014.

Total Market is defined as: “A marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception through the entire strategic process and execution, with the goal of enhancing value and growth effectiveness. In marketing communi­cations, this could lead to either one fully integrated cross-cultural approach, individual segment approaches, or both in many cases, but always aligned under one overarching strategy.”  By Bill Duggan, Group EVP, ANA

As business leaders, it can be a challenge to stay abreast of relevant industry trends and consumer dynamics. Often times, it is hard to assess the validity of the latest research publication and its relevance to your particular business. This is where a high caliber industry conference like Hispanic Retail 360(HR360) can come in handy. This conference covers the gamut between strategy and tactics in the retail space but, because it involves a variety of experts who are in the trenches with consumers daily, HR360 serves as a barometer for trends critical to any business dependent on today’s consumer.  By Bessie Ramírez, Managing Partner, About Marketing Solutions, Inc.

The Hispanic Retail 360 (HR360) Summit, presented by Pepsico, is  the only industry event with the power to congregate an impressive group of over 500 executives in retail, consumer products and marketing across the nation to address America's most prolific shopper segment, Hispanics. Inspire by San Antonio's rich Spanish and Mexican culture, where Hispanics make up 63% of the population, this year's event made history with record breaking attendance, active digital engagement and a line-up of speakers that are reshaping the conversation.  By Lili Gil Valletta, Co-Founder XL Alliance & Media Contributor

Andres Cantor, the iconic sports anchor and analyst at Telemundo, Rubén Mendiola. President of mun2, and Gary Zenkel, President of NBC Olympics and President of Operations & Strategy, NBC Sports Group, will take part in a keynote discussion- “Going for the Next Goal”- on how future telecasts of the Olympic Games and FIFA World Cup will impact Hispanic viewers at the 12th Annual Hispanic Television Summit on Thursday, October 2, 2014 at the New York Marriott Marquis

According to The National Law Review, the Supreme Court has issue a Summary Judgement against the US Hispanic Market focused conference company LatinVision headed by Carlos Vassallo corporate officer and principal shareholder of LatinVision, Inc.   The Summary Judgement allows plaintiffs to pierce the corporate veil of his company due to “a failure to adhere to corporate formalities, inadequate capitalization, commingling of assets, use of corporate funds for personal use,” an “overlap in ownership and directorship,” and “common use of office space and equipment.”

Cannabrand recently teamed up with Todd Mitchem, who has consulted for Colorado-based cannabis businesses including O.penVAPE, as well as well-known corporations such as Starbucks, Purina, Marriott, H&R Block, Pizza Hut, Google and Nestle. Targeting everyone curious about the industry, from entrepreneurs to investors, Mitchem and the Cannabrand team will share insider information on trends, business processes and legal operations.

The ANA (Association of National Advertisers) s now accepting entries for its 14th annual Multicultural Excellence Awards. The awards recognize marketers and their agencies for their work in producing outstanding multicultural advertising campaigns.

The Voice of Hispanic Marketing wrapped up three days of creative insights, breaking research and compelling content with the highest caliber of speakers - Rupert Murdoch, Robert Rodriguez, Prince Royce - and an impressive roster of CMOs and top executives from blue-chip brands. It was the most engaged conference with #thinkahaa trending during Mr. Murdoch's keynote and Prince Royce's presentation, thanks to his loyal “Roycenaticas.” From attendees following conference activity on their app and interacting with the speakers via Twitter to the presence of the Twitter Mirror to capture attendee selfies, the conference was both informative and fun.

HispanicAd.com is  proud to announce the winners of the HispanicAd.com 2014 Media Planning Awards competition.

This is an exciting year for the HispanicAd.com Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE), we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will honor McDonald's for its legacy of anticipating these critical demographic shifts, pioneering the total market approach, and putting the ethnic consumer at the heart of its company-wide strategies.

HispanicAd.com is proud to announce the Judges for the HispanicAd.com 2014 Hispanic Account Planning Excelencia (HAPE) Awards competition. The awards will be bestowed during the 3rd Annual U.S.H. Idea Awards at Association of Hispanic Advertising Agency (AHAA) Annual Conference in Miami, FL in April 2014.

This is an exciting year for the HAPE Awards, we changed the rules, change the categories and expanded the scope and experience of the Judges to fit the ever changing needs of our competition for analysis, creation, implementation of Insights and the process of Account Planning in the US Hispanic Market.   

AHAA will be creating a series of webinars dedicated to the winners of the 2014 HispanicAd.com HAPE Awards.

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