A great creative idea is lost if not placed on the right media channel.

The Association of Hispanic Advertising Agencies (AHAA) is an official sponsor of the Online Advertising 2001 conference taking place January 24-26, 2001 at the Luxor Hotel & Casino in Las Vegas, Nevada.

The New California Media (NCM), the first
multiethnic media coalition, hosts an EXPO on the "hows" and "whats" of communicating with California's fastest growing markets on Thursday, Feb. 15, 2001, from 9 am-9 pm at San Francisco's Masonic Auditorium at 1111 California St.

Rev. Jesse L. Jackson, Sr. announced the Rainbow/PUSH Wall Street Project's 4th Annual Conference entitled Diversity in Corporate America: The Essential Best Practice, will take place in the capital of the business world, New York City.

From the city streets of Brooklyn to the neon-lit metropolis of Tokyo, the 'urban' mindset has swept the globe. With spending power in excess of $890 billion and the online urban community numbering at 19.2 million (and growing at 17% per year), this consumer group is not to be overlooked.

After an amazing first day, there was another exciting half day of sessions ahead designed to further define the future of Hispanic marketing.  Sterling Green, Managing Director of Spike DDB and Doug Darfield, Senior Vice President of Multicultural Measurement for Nielsen were panelists in the fi