Summarizing some of the established benefits of marketing in a recession, James Surowiecki asks in a recent New Yorker column why the knee-jerk reaction is to cut spending, given that “the benefits from recession investment are often surprisingly long-lived.”
In 2006, Experian Simmons launched the Multi-Media Engagement Study, in response to the groundswell of advertiser and agency interest in developing media engagement metrics. This study covers a huge array of nationally-aired TV shows and cable channels, magazines and Internet websites, reporting six global engagement indicators for all TV, magazine and Internet measured vehicles.
"Too Busy to Shop: Marketing to Multi-Minding Women," a just-released book by Praeger Publishers, reveals what marketers and business owners need to know and do to capture the purchasing power of today's most coveted buying audience -- women.
Value building is not a new concept. In good times and bad, smart brand marketers have always recognized the need to build value and differentiate—to make their brands a little better than competitors by adding a new feature, creating a special promotion or forging a unique alliance with another brand.
Those who know me know that I’ve been a magazine junkie for years, so even during these times when the print industry is going through a very rough time there are a few moments to celebrate (or criticize). Here are a couple of examples. I begin with the bad. By Manny Gonzalez. To read El Blog CLICK above.
In an article in Advertising Age, “Why CMOs Are Gaining Ground in the Recession,” John Quelch, Lincoln Filene Professor of Business Administration at Harvard Business School, listed the four main marketing challenges chief marketing officers (CMOs) currently face.
The Public Relations Society of America (PRSA) offers public relations professionals insight into best practices in corporate America and important research in the Gay, Lesbian, Bisexual and Transgendered (GLBT) community.
Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.
The times are summoning us to wake up and participate in making the choices that will collectively move America forward into a stronger more sustainable future. The re-branding of the American mindset from consumer to citizen will take some serious focus on all our parts. It takes a lot more work to be conscious and engaged in citizenry, than consumerism.