Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers continue to shift budgets from traditional advertising to alternative marketing strategies, according to research released by PQ Media.

Recently, over a glass of bourbon with an online publisher, a question was raised that I found quite intriguing: Is an analog impression the same as a digital impression?

Obviously, my first reaction was "But of course." After all, an impression is an impression, isn't it?

According to the Selig Center for Economic Growth, Asian Americans represented $253 billion in spending power in 2001, and this number is projected to reach $528 billion by 2009.

How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.

When making decisions about investments in information technology (IT), organizations must shift their mindset from Wall Street to Main Street in order to retain and win new customers, according to the findings of a global study of Chief Information Officers (CIOs) released by Accenture.

The Chief Marketing Officer (CMO) Council released the findings of its annual Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward in 2008. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets.

Asked what activities they did online in the last 30 days, 78.1% of children ages 6-11 reported they played online games, by far the largest percentage performing any particular online activity. The percentage of boys and girls who played online games was virtually the same, 77.7% vs.

In this new frontier of marketing communications, advertisers are faced with a sometimes bewildering choice of digital media options. These new technologies allow for a dynamic two-way forum, allowing consumers to interact with and personalize their media choices. In this survey, the ANA sought to discover how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population. Are multicultural marketers embracing the same digital opportunities as general marketers? Do they have the same concerns regarding effectiveness and budget allocation?

More than a quarter of the companies who participated in Next Level SMG’s recent marketing trends study said that their biggest single regret of 2007 was not investing more effort to understand what makes their customers tick. At the same time, they said that new products or line extensions launched this year would have the greatest long-term impact on their business.

Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.

Get ready with those multi-channel campaigns.

The Web surfing habits of boomers and over-60s are more firmly rooted in traditional media than those of their younger counterparts, according to a Deloitte & Touche study conducted by the Harris Group.

Viral efforts need to include the real world.

Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences, are especially attractive to marketers who want to spread brand news quickly.

I'm going to start something new with this column today.

When it comes to social media, forget the concept of advertising to a captive audience and instead focus on creating branded content that people want to see and would choose to share with others: brand advertising as social media content.

The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center.

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