Marketing

The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.

Virtual shelves, real customers.

After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.

Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top $1 billion in 2007, making it one of the fastest growing alternative media segments.

As an advertiser of digital media, don't you want your ads to have the right messages at the right time in the right places? It's a fundamental media objective. Well, currently the only thing we have much control over is creating the right message. I'd add the right format to that.

Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4%) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6%) are “super-taskers” juggling four or more tasks while online. Watching television (58.3%) is the most common offline activity connected with Internet consumption.

The Advertising Research Foundation (ARF), launches their 14th year of the prestigious David Ogilvy Research Excellence Awards program with the release of their first book of insights derived from past winners of the award.

This is a common sales lifecycle for most marketers from a business perspective. A closer look at today's definitions of these categories shows that some have changed from past seasons.