Hispanic marketers take note: a new study released today by Cultural Access Group and Sapo Communications finds that while Hispanic youth in L.A. may be watching both "The Simpsons" and telenovelas, they are far more likely to favor the former over the latter.

North America’s seniors appear to be taking a decidedly hands-on approach to wellness as they age, according to a global survey by market research company Ipsos-Reid. But this trend has not extended beyond North America into Europe.

Half of Americans -- 49 percent -- are willing to relinquish personal freedoms and privacies to protect the country, according to a new survey commissioned by the Colonial Williamsburg Foundation, an authority on the founding of America.

And then there were two…

Arbitron Inc. and IBOPE Media Information announced an agreement to cooperate in the testing of Arbitron's Portable People Meter (PPM) technology in Latin America.

Nat Puccio - EVP Chief Strategy Officer U.S.McCann-Erickson New York reviewed the changing composition of U.S. immigration.

Research Data Design, Inc. (RDD) introduced its US Hispanic Omnibus called Pulso Hispano. Pulso Hispano is a monthly telephone survey targeting Hispanic respondents in the top ten U.S. markets.

Geoscape International announces the launch of DirecTarget Lists, multicultural business and consumer lists for direct mail, telemarketing and predictive modeling, DirecTarget Lists provides more than 1,000 selection criteria and are the only up-to-date business and consumer lists that deliver co

The foreign-born population of the United States numbered 31.1 million in 2000, according to Census 2000 results released today. This represents a 57 percent increase over 1990 and the continuation of an upward trend that began in the 1970s.

Arbitron Inc. is measuring webcast audience listening to peer-to-peer (P2P) streaming as part of its monthly ratings with provider ChainCast Networks.

Claritas Inc. announced it has taken over the operating rights of the National Research Bureau (NRB), the nation's leading authority of shopping center data -- a move that firmly positions Claritas as the definitive source of retail real estate information.

First in a Series of Online Publishers Association (OPA) White Papers Shows that "Unique Visitors per Month" is Not the Most Useful Metric for Media Planning and Buying Decisions

Santa Clara County, Calif., showed one of the fastest-growing percentage increases in jobs of U.S. counties between 1999 and 2000, according to a report on business activity released by the Commerce Department's Census Bureau.

American Radio Listening Trends a web-based application is designed to profile the listening audience for the primary radio formats that American radio stations program to serve their listeners.

Since 1790 when U.S. marshals traveled on horseback over rutted backwoods trails to enumerate the residents of a new nation, a census of population has been taken every 10 years.