The Census Bureau will conduct field testing for the 2010 census in Colquitt, Thomas and Tift counties in Georgia, Lake County in Illinois and a portion of northwestern Queens County in New York. The tests will take place in 2004.

comScore Networks, Inc. announced the launch of a Hispanic audience measurement service, which reports the online surfing and buying behavior of the fast-growing online Hispanic population. comScore Media Metrix Hispanic Services provide

After falling for four straight years, the nation's poverty rate rose from 11.3 percent in 2000 to 11.7 percent in 2001. Median household income declined 2.2 percent in real terms from its 2000 level to $42,228 in 2001, according to reports released by the Commerce Department's Census Bureau.

Among the nation's 3.1 million foreign-born people age 65 and over in 2000, 39 percent came from Europe, 31 percent from Latin America and 22 percent from Asia, according to a report released by the Commerce Department's Census Bureau.

According to the Radio Advertising Burea, Forrester Research has drawn consumer data from a wide range of survey questions and developed a comprehensive profile of the financial lives of Hispanic-American households.

To assist these retailers in understanding this burgeoning group of consumers, FMI undertook U.S. Hispanics: Insights into Grocery Shopping Preferences and Attitudes, 2002.

If you want to reach the ‘tweens market, you have to know one thing above all: It’s not just one market.

The Census Bureau published national statistics highlighting the prevalence of foreign-languages spoken in US households by persons age 5 years and over.

The amount of disposable income available to minority households grew by leaps and bounds during the decade of the ‘90s, and the trend is likely to continue over the next five years, according to a report released by the University of Georgia’s Terry College of Business and the Selig Center for E

In a sign of strength at a tumultuous time in the media business, an annual study released reveals that advertising spending in the gay press in 2001 declined far less than did overall media spending the same year.

The number of TV households in the 55 local Metered Markets is now estimated to cover 68.96% of all U.S. TV households, according to Nielsen Media Research. Beginning September 21, 2002, the universe estimate in the 55 Metered Markets is 73.5 million television homes.

comScore Networks, Inc. reported that the lines between television and Internet media continue to blur, creating a major opportunity to reach consumers via simultaneous media delivery and interactivity.

The American Advertising Federation (AAF) Mosaic Center on Multiculturalism launched its Mosaic Directory in conjunction with the second annual AAF Mosaic Awards and Mosaic Multicultural Expo.

MARKETING TO AMERICAN LATINOS Part II
by M. Isabel Valdes

New CTAM research indicates that three communication products are on nearly equal footing in American households - cable television (65%), cell phones (68%) and personal computers (67%) - with each in roughly two of three households.

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