The Online Publishers Association (OPA) announced the results of a media mix study undertaken with Millward Brown IntelliQuest in February 2002.

Interep released its latest report on marketing to men, entitled “About Men/ Demographic, Spending and Media Profiles.” The report points out that while the majority of “primary shoppers” for households are women, current data shows that more men are now assuming the responsibility of homemaker a

What exactly are Americans watching on television these days? More than a quarter (27%) of American adults (age 18 and over) say they watch news more often than anything else, while 20% of teens (age 12-17) say their top choice is the sitcom.

If they could only have one medium or media technology, more children would choose the Internet, with television placing second and telephone third.

When’s the last time you went to the circus? We often think of a circus, or use the term to describe chaos, pandemonium and disorganization, right? The word itself has a relatively easy “day job” for instance, describing Barnum & Bailey’s spectacle.

CNN en Español has announced the results of the first wave of the IATS Global Media Study Latin America.

Arbitron Inc. announced the release of its Winter 2002 RADAR radio network audience report (RADAR 72) covering the 12-month period of January 24, 2001 - January 22, 2002.

Cultural Access Group, Inc. announced the renewal of a one-year agreement with ACNielsen U.S., an operating unit of ACNielsen, a VNU company, for multicultural research services. Cultural Access Group, a Lumina Americas, Inc.

Do you remember reading Moby Dick in high school? Now considered an example of the great American novel, Herman Melville’s story is a classic case of a work benefiting from revisionist theory.

Americans not only know how to operate the high-tech gadgets they own, but are embracing new products such as digital cameras, DVD players and even CD burners with open arms.

Knowledge Networks, a company known for its studies of TV viewing habits, has launched a suite of products to help advertisers conduct branding studies.

Arbitron Inc. announced that it will begin using its radio diary database to increase the sample size used to tabulate the audience estimates for the RADAR(R) network radio ratings service beginning with the release of the RADAR 73 network radio ratings report in June 2002.

Chinese comprised more than 20 percent of the 11.9 million people who identified themselves as Asians in Census 2000, according to a new report released by the Commerce Department's Census Bureau.

Puerto Rico's Echo Boomers and Baby Boomers may have more in common than they realize: asked to give each other just one piece of advice, both generations said to "enjoy life." They also both count AIDS among the most significant, perspective-changing phenomena they have witnessed in their lifeti

Publicis Dialog, part of Publicis Groupe S.A., announced the completion of its latest survey to assess the changes in the American consumer’s mood, outlook and preference for various types of media messages four months after the attacks of September 11th.

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