MeasureCast, Inc. announced that 34 percent of Internet radio listening during the week of February 12 - 18 occurred midday -- between Noon EST (9 a.m. PST) and 4 p.m. EST (1 p.m. PST). The peak listening time was 3 p.m. EST (Noon PST), when nine percent of all listening occurred.

In a recent Fast Company Magazine/Roper Starch survey, working Americans (defined as college-educated people, in households with incomes of at least $75,000 per year) were asked to evaluate moments that have defined our work and business culture over the last five years and consider what will def

According to a new study by Teenage Research Unlimited (TRU), teens describe their generation as motivated primarily by entertainment and social activity.

The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.

Fifty-one percent of consumers report prescription (Rx) drug advertising keeps them informed of available Rx treatments, according to new information released by The NPD Group.

The median net worth of U.S. households stood at $40,200 in 1995, not
statistically different from 1993, according to results of a survey released by the Commerce Department's Census Bureau.

The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.

Advertising agencies believe in the effectiveness of streaming media advertising and are encouraging clients to use streaming media ads.

Teenage Research Unlimited, Inc. recently released they Teen Macrotrends and have been able to categorize them into TEEN THEMES:

It is no secret that the correlation between teenagers and videogame usage is high.

Online consumer spending jumped from $7.7 billion in 1998 to $17.3 billion in 1999, a 124 percent increase, and was expected to reach $28 billion in 2000, according to the Statistical Abstract of the United States: 2000 released today by the Commerce Department's Census Bureau.

Cheskin conducted its latest study on the Digital World of the US Hispanic during October and November of 2000, thus having comparative data between the first and fourth quarters of the year.

Interep released a new report today entitled "American Income$/ Who's Earning What."

The income analysis is based on selected characteristics, including demographic, regional and media usage differences.

The Internet ratings report for the month of January 2001 from Nielsen//NetRatings reveals that Internet penetration has reached 60 percent in the U.S., with more than 168 million people having Web access from either the home or the workplace in January.

Market consultants, Carlos Santiago and Isabel Valdes joined forces to deliver competitive business strategies to help leading-edge businesses gain competitive advantage by reaching America's multicultural markets.

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