Interep released its latest report on marketing to men, entitled “About Men/ Demographic, Spending and Media Profiles.” The report points out that while the majority of “primary shoppers” for households are women, current data shows that more men are now assuming the responsibility of homemaker a
What exactly are Americans watching on television these days? More than a quarter (27%) of American adults (age 18 and over) say they watch news more often than anything else, while 20% of teens (age 12-17) say their top choice is the sitcom.
When’s the last time you went to the circus? We often think of a circus, or use the term to describe chaos, pandemonium and disorganization, right? The word itself has a relatively easy “day job” for instance, describing Barnum & Bailey’s spectacle.
Cultural Access Group, Inc. announced the renewal of a one-year agreement with ACNielsen U.S., an operating unit of ACNielsen, a VNU company, for multicultural research services. Cultural Access Group, a Lumina Americas, Inc.
Arbitron Inc. announced that it will begin using its radio diary database to increase the sample size used to tabulate the audience estimates for the RADAR(R) network radio ratings service beginning with the release of the RADAR 73 network radio ratings report in June 2002.