What exactly are Americans watching on television these days? More than a quarter (27%) of American adults (age 18 and over) say they watch news more often than anything else, while 20% of teens (age 12-17) say their top choice is the sitcom.
When’s the last time you went to the circus? We often think of a circus, or use the term to describe chaos, pandemonium and disorganization, right? The word itself has a relatively easy “day job” for instance, describing Barnum & Bailey’s spectacle.
Cultural Access Group, Inc. announced the renewal of a one-year agreement with ACNielsen U.S., an operating unit of ACNielsen, a VNU company, for multicultural research services. Cultural Access Group, a Lumina Americas, Inc.
Arbitron Inc. announced that it will begin using its radio diary database to increase the sample size used to tabulate the audience estimates for the RADAR(R) network radio ratings service beginning with the release of the RADAR 73 network radio ratings report in June 2002.
Puerto Rico's Echo Boomers and Baby Boomers may have more in common than they realize: asked to give each other just one piece of advice, both generations said to "enjoy life." They also both count AIDS among the most significant, perspective-changing phenomena they have witnessed in their lifeti
Publicis Dialog, part of Publicis Groupe S.A., announced the completion of its latest survey to assess the changes in the American consumer’s mood, outlook and preference for various types of media messages four months after the attacks of September 11th.
The Asian American population of the United States is the most affluent demographic segment in the country, and holds a more favorable economic profile than the country's non-Hispanic white population. According to The U.S.