Consumers’ views of advertising have changed in the last six months, according to an e-mail survey released by the Yellow Pages Research Institute (YPRI), the new research arm of the Yellow Pages Publishers Association (YPPA).
According to The U.S. Affluent Market, a new market research study published by Packaged Facts and released by MarketResearch.com, the number of affluent American households -- defined as those with an income exceeding $100,000 -- is growing at a much faster rate than the total number of U.S.
The nation has grown by 3.4 million people since April 1, 2000, increasing from 281.4 million counted in Census 2000 to 284.8 million as of July 1, 2001, according to estimates released by the Commerce Department's Census Bureau.
Most of the top-selling video games offer very little racial and gender diversity, according to a comprehensive study conducted by Children Now, a child research and action organization. White characters were the only human characters found in young children's games.
Arbitron Inc. marked the successful completion of the first phase of the Portable People Meter (PPM) U.S. market trial with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system.
The Commerce Department's Census Bureau said that a study of data for 1960 to 1995 shows major changes in maternity leave and employment patterns, indicating longer-term commitments by women to the workplace.
Euro RSCG Worldwide unveiled key findings of its latest global study, Generations & Gaps. The study compares and contrasts the ever-intriguing Baby Boomers (b. 1945-1964) and subsequent generations, most notably members of the Echo Boom (b. 1975-1994).
La Agencia de Orcí & Asociados has completed a research study entitled "Dreams & Obstacles, Understanding Latinas." Through this study, La Agencia has confirmed how Los Angeles Latinas represent enormous economic potential.
People reporting more than one race in Census 2000 were more likely to be under 18 than those reporting only one race 42 percent compared with 25 percent, a new analysis released by the Commerce Department's Census Bureau shows.
Most lesbians, gays and bisexuals believe there is more acceptance of gay people today than a few years ago, but similar numbers also report that they have experienced prejudice and discrimination based on their sexual orientation -- including verbal abuse or physical violence -- according to a n