Arbitron Inc. marked the successful completion of the first phase of the Portable People Meter (PPM) U.S. market trial with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system.
The Commerce Department's Census Bureau said that a study of data for 1960 to 1995 shows major changes in maternity leave and employment patterns, indicating longer-term commitments by women to the workplace.
Euro RSCG Worldwide unveiled key findings of its latest global study, Generations & Gaps. The study compares and contrasts the ever-intriguing Baby Boomers (b. 1945-1964) and subsequent generations, most notably members of the Echo Boom (b. 1975-1994).
La Agencia de Orcí & Asociados has completed a research study entitled "Dreams & Obstacles, Understanding Latinas." Through this study, La Agencia has confirmed how Los Angeles Latinas represent enormous economic potential.
People reporting more than one race in Census 2000 were more likely to be under 18 than those reporting only one race 42 percent compared with 25 percent, a new analysis released by the Commerce Department's Census Bureau shows.
Most lesbians, gays and bisexuals believe there is more acceptance of gay people today than a few years ago, but similar numbers also report that they have experienced prejudice and discrimination based on their sexual orientation -- including verbal abuse or physical violence -- according to a n
Just a few years ago the frozen food market was perceived as having little room for opportunity or growth. However, according to the latest publication from Packaged Facts available at MarketResearch.com, The U.S.
KIII-TV, the ABC affiliate in Corpus Christi, Texas, became the first English-language station in the U.S. to subscribe to the Nielsen Hispanic Station Index (NHSI), the local Hispanic audience measurement service from Nielsen Media Research.
NFO WorldGroup's NFO InDepth Interactive and Community Connect Inc. announced an alliance to provide marketers with in-depth data on the purchasing habits, brand preferences and advertising receptiveness levels among U.S. multicultural groups.
A Cultural Compass Survey released by Leo Burnett USA takes a deep dive into consumer attitudes and behaviors post September 11, and carefully profiles four key groups through an in-depth segmentation study.