The lower middle class now accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Why have mainstream marketers paid so little attention to those in the lower-income echelons?
Scarborough Research unveiled the results of its first National Internet Study, which reveals a snapshot of consumer online media habits and changes in the way Internet consumers embrace online media and use traditional media.
A 53 percent increase in the number of people of Mexican origin fueled much of the nearly 13 million rise in the number of Hispanics between 1990 and 2000, according to a new analysis released today by the Commerce Department's Census Bureau.
To extend added value to recently-released Census 2000 redistricting data, Claritas Inc. announced it has launched a free Internet site distinguished by a series of variables on race and ethnicity unavailable anywhere else.
Cheskin will soon field again its benchmark study The Digital World of the US Hispanic. This will be the third wave and will be in field at the end of May or beginning of June. Any company can join the study by adding proprietary questions.
Interep released a new research report entitled, "Marketing Within the Nation's Largest Metros." The report pinpoints the specific characteristics that distinguish the nation's top 10 metropolitan regions from the total U.S., offering valuable information for national marketers who frequently tar
There's more than one wrong answer to every multiple-choice question. But, in the new America, "none-of-the-above" is going to be the right answer more and more often. Results of Census 2000 are pouring in as fears grow about where the economy and consumer spending are heading.
Did you know that mothers with infants were almost twice as likely to be in the labor force in 1998 as they were in 1976? That the 1999 median household income was the highest ever recorded for non-Hispanic White, African American and Hispanic households?
New census figures show little change in community integration despite growing ethnic diversity in the nation. The average white person continues to live in a neighborhood that looks very different from those neighborhoods where the average black, Hispanic, and Asian live.