Marketing
The Future-Ready Agency: How to Achieve Long-Term Success
According to a 2024 Setup survey, over 50 percent of brands are likely to change their primary agency this year — a 17 percent increase from 2023. This statistic underscores the growing complexity and competitiveness of the agency landscape.
HMC TO ADVERTISING & MARKETING EXECUTIVES: STOP LATINO COATING
In today’s competitive marketplace, CMOs face immense pressure to achieve growth. Proper investment and authentic engagement with U.S. Latinos, who are influencing mainstream culture and fueling demographic shifts is the clear answer. The Hispanic Marketing Council (HMC) unveiled a new campaign at its 2024 Annual Summit calling on the advertising and marketing industries to “Stop Latino Coating.” The resounding message? Give Hispanic marketing the weight it deserves, connect authentically or kiss your careers goodbye—#STOPLATINOCOATING.
THE HISPANIC MARKETING COUNCIL ANNOUNCED THE WINNERS OF THE 2024 HMC STRATEGIC EXCELLENCE AWARDS
The Hispanic Marketing Council (HMC) announced the winners of the 2024 HMC Strategic Excellence Awards Powered at its annual summit in New York City. After a record-breaking year—both in quality and quantity of entries—a total of nine Gold, five Silver and 13 Bronze awards were given to 16 US-based agencies representing 27 campaigns in nine categories.
Latinos in Sports launches
Seasoned executives from the worlds of sports, media, and marketing announceda joint venture focused on the power of Latinos in the global sports industry. The multitiered platform will focus on content, careers, and convenings, and officially launch during Miami's Formula 1 weekend.
Frito-Lay and Rockstar Energy Drink announce Sponsorship of Leagues Cup Tournament
Lay's, Sabritas, Gamesa, and Rockstar® Energy Drink announced a multi-year sponsorship of Leagues Cup, the official, World Cup-style tournament that features all 47 clubs from Major League Soccer (MLS) and LIGA MX.
Batter Up! America’s Pastime Is Back
Sports fans across the nation are eagerly awaiting the first pitch of the 2024 Major League Baseball (MLB) season. From Tampa Bay to Toronto, all 30 teams will play ball on opening day.
Inclusive Trends for 2024
When we look for trends to watch in any given year, it helps to think of them in the context of mega-trends – long-term cultural questions that don’t resolve one way or the other. These are topics like whether brands should take stands on cultural or political issues, how increasing consumer savviness conflicts with motivated ignorance, or how the ability to target increasingly fine-tuned groups of people exists in a world where any statement or campaign is accessible to the entire population. The trends of 2024 are variations on these larger themes. By Russ Gottwald, Associate Strategy Director - PACO Collective
An Olympic-Sized Opportunity for Brands
The Paris 2024 Olympic and Paralympic Games offer opportunities for brands to connect with global audiences
The Impact of CORRIDOS on Culture [REPORT]
With instruments and lyrics inspired by Mexican culture, Mexican Corridos are a beloved musical format attracting enthusiasts and newcomers to today's genre-blending collaborations. To better understand the impact of Corridos on culture, we partnered with Orci Advertising for an in-depth study examining what's driving the evolution of this revolutionary genre. Learn more about this dominant force in music and pop culture
ORTEGA Beauty Brand launches
Etienne Ortega, the renowned makeup artist behind celebrities including Lana Del Rey and Christina Aguilera, launched his own beauty brand, ORTEGA. The brand is inspired by Etienne’s signature lip contouring techniques and is formulated with ingredients from his native Mexico, including Blue Agave.
Miami Dolphins to Expand Marketing Efforts in Argentina, Colombia and Mexico
The NFL announced that the Miami Dolphins have been granted marketing rights through the Global Markets Program to three new countries in Argentina, Colombia and Mexico. The Dolphins are now one of only two teams to hold six global market agreements, including Brazil, Spain and the United Kingdom. Currently, the Dolphins’ global territories also span four Spanish-speaking countries – more than any other NFL team – and Brazil, where Portuguese is the primary language.
Consumers Expect Personalized Experiences, Social Engagement and Diverse Content: Can Media Deliver?
Deloitte's 18th annual "Digital Media Trends" survey reveals deepening convergence of streaming video, social platforms and gaming, and identifies strategies for consideration for media and entertainment providers
Bridging Cultures, Elevating Wellness: The Future of Multicultural Marketing
In this episode of The New Mainstream podcast, Will Campbell, Co-founder and CEO of Quantasy, shares his perspective on the state of multicultural marketing and how young, diverse generations are driving wellness trends.
FDP RADIO to broadcast CONCACAF Nations League Matches from Dallas, Texas
FDP announced its exclusive broadcasts of the highly anticipated Concacaf Nation's League matches, live from Dallas, TX. The semifinals and final, plus the play-in for Copa America promises to deliver moments of drama as the nation’s battle for glory in the heart of Texas.
The U.S. Evolution of Soccer into Fútbol [REPORT]
Each day brings us closer to the highly anticipated summer of 2026, when the United States, Canada and Mexico will make history by jointly hosting the largest FIFA World Cup yet, featuring 48 teams and spanning 104 matches. As the host city for the 2026 World Cup final, New Jersey’s Metlife Stadium will shine on the global stage, drawing billions of viewers worldwide. During the Qatar 2022 World Cup, an estimated 9 million viewers tuned in to the Spanish-language broadcasts on Telemundo, Peacock and its streaming services to witness the nail-biting final between Argentina and France.
Washington Nationals & Costa Media Team Up for Spanish-language Radio broadcasts in DC
The Washington Nationals announced that Costa Media is the official Spanish-language radio broadcast partner of the team for the 2024 season. For every game this season, fans can tune in to DC 87.7 FM and La Pantera 100.7 FM/1220 AM for live Spanish-language broadcasts, with in-game play-by-play analysis, 15-minute pre- and postgame shows, in-depth organizational reporting, and player interviews.
Boden: Women History Month
This #WomensHistoryMonth, we’re spotlighting the achievements of Latinas who have made significant contributions to their respective fields and continue to inspire the next generation.
Revolutionizing Sports Fandom: Engaging Young Bilingual Latino Fans
In this episode of The New Mainstream podcast, Jesus Chavez, co-founder and CEO of CABRA Sports, delves into Latino sports fandom, exploring the strategies and cultural insights driving the industry’s evolution.
For Diversity in Advertising to Stick, It Must Be Considered in More Places
Corporate diversity, equity, and inclusion (DEI) goals are encountering challenges due to economic pressures and a recent Supreme Court ruling to cease affirmative action. Consequently, certain companies with a short-term perspective are diminishing their emphasis on DEI, and this trend is extending to DEI in advertising. The repercussions are evident in recent data from Paramount, which finds a significant decline in the percentage of Black and Hispanic individuals represented in advertising.
Atlanta Hawks & Gray’s Telemundo Atlanta to broadcast First-Ever Spanish Language Game
The Atlanta Hawks will broadcast their first-ever Spanish-language game over the air on Telemundo Atlanta (WKTB). The March 10th broadcast, which will simulcast in English on Peachtree TV (WPCH), celebrates Hispanic Heritage Night Presented by CareSource as the Hawks take on the New Orleans Pelicans at 6 p.m. at State Farm Arena.
