Direct Marketing | HispanicAd.com

8.6M HHs get Coupons via text message or e-mail.

July 21, 2009

Scarborough Research released an analysis highlighting the ways households are obtaining coupons. The study found that text messages and/or email are an emerging method for households to obtain coupons. 8.6 million (eight percent) of U.S. households currently acquire coupons via text messages and/or email.

Anderson - VP of Sales at Listen Up Español.

June 29, 2009

Listen Up Español (LUE), the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, announced Randall Anderson is the company's new Vice President of Sales & New Business Development.

Orange County Register & LA Times launch ad insert program for Orange County.

June 23, 2009

Orange County Register Communications and the Los Angeles Times Media Group (LATMG) announced the launch of OCSaver/Local Values --- an advertising insert distribution solution providing effective, targeted reach to Orange County households.

Changing Roles within Direct Marketing.

May 24, 2009

There are currently two big shifts going on in the direct marketing world that affect email marketers: the decline of direct mail and the rise of social media.

The Decline of Direct Mail

Data-Link: Latin-Pak Links Direct Mail, Email and Mobile databases.

March 30, 2009

Latin-Pak has been building and enhancing their Hispanic database capabilities, which now includes: direct mail, email and mobile.

Paperless Coupon Usage on the Rise.

March 20, 2009

Strong evidence suggests that consumer spending, a bulwark against recession over the last year even as the energy prices surged and housing marketing sputtered, has slowed sharply.

Gas Station TV and Ford produce Industry's first Echo Ads.

February 17, 2009

Gas Station TV announced an industry-first, new creative product to increase frequency and brand retention for advertisers - the Echo Ad(TM).

A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 .

February 04, 2009

The year 2008, in short, presented an extraordinary set of challenges to the practitioners and suppliers of direct mail marketing.

Latin-Pak adds Contextual Messaging.

December 23, 2008

Latin-Pak now includes Contextual Messaging to Hispanics in its direct marketing repertoire. Latin-Pak's Contextual Marketing addresses the branding of a product by matching categories or key search words to the advertisers message broad scope of US Hispanic web sites.

DMA - Hispanic Direct Marketing: Techniques & Best Practices Report.

December 22, 2008

The Direct Marketing Association (DMA) premieres the “Hispanic Direct Marketing: Techniques and Best Practices” report.

Directo Hispano now Freydell+Torres Diversity.

December 21, 2008

“Freydell+Torres Diversity is here to fulfill this new role, with an expanded digital offering,” said owner-partner Humberto Freydell in announcing the agency's evolution.

Coupon Tactics Get Interesting.

September 23, 2008

On several occasions, I have conducted highly informal research on what people want to receive through email. Nothing fancy, just me asking friends and family what they want companies to send them. "Coupons" is always the first answer.

Dieste Shares Hispanic Insights to presents at DMA08 ‘From John Q Sample to Juan Q Sample’.

September 14, 2008

The session, “From John Q Sample to Juan Q Sample”, represents the first time the topic of reaching Hispanics has been included in the DMA’s general assembly. The DMA’s Directo council, focused specifically on direct marketing to U.S. Hispanics, is sponsoring the session.

Direct Mail practices, benchmarks and strategies.

July 12, 2008

The Direct Marketing Association (DMA) released “Direct Mail Best Practices, Benchmarks, and Strategies,” an inaugural report designed to provide knowledge of current best practices in the direct mail arena.

36M Americans adults print coupons.

July 06, 2008

The number of people turning to the web for coupons has soared to 36 million in 2008. That’s an increase of 10 million people from 2005. Traditionally consumers have associated coupons with the Sunday paper, but as consumers turn to the web for news they’re also looking online for savings.

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