For some time, I've been guilty of speaking in terms of Direct Response (DR) and Brand as if they were black and white. Left and right. Obama and McCain. You get the idea.
Valassis announced that shoppers saved nearly $3.5 billion with coupons in 2009, according to the Year-end 2009 Consumer Packaged Goods (CPG) Coupon Industry Facts Report recently released by NCH Marketing Services, Inc., a Valassis company.
Free Standing Insert (FSI) coupon activity increased 8.0 percent during 2009 versus the previous year to more than 272 billion Coupons Dropped according to Marx Promotion Intelligence, a division of TNS Media Intelligence.
More U.S. consumers are using coupons when purchasing consumer packaged goods (CPG) items with 1.6 billion coupons redeemed in the first half of 2009, up 23 percent from last year1. But which consumers are using coupons? According to new research from The Nielsen Company:
Scarborough Research released an analysis highlighting the ways households are obtaining coupons. The study found that text messages and/or email are an emerging method for households to obtain coupons. 8.6 million (eight percent) of U.S. households currently acquire coupons via text messages and/or email.
Listen Up Español (LUE), the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, announced Randall Anderson is the company's new Vice President of Sales & New Business Development.
Orange County Register Communications and the Los Angeles Times Media Group (LATMG) announced the launch of OCSaver/Local Values --- an advertising insert distribution solution providing effective, targeted reach to Orange County households.
There are currently two big shifts going on in the direct marketing world that affect email marketers: the decline of direct mail and the rise of social media.
Strong evidence suggests that consumer spending, a bulwark against recession over the last year even as the energy prices surged and housing marketing sputtered, has slowed sharply.
