Digital has a growing share of total media investment for global brands, and rightfully so. Mobile usage in the U.S., for example, has skyrocketed to more than three hours per day, according to last year’s Mary Meeker report. Additionally, some industry onlookers claim that brands are now spending more than half of their media spend in the digital space.
It is well known that the U.S. Census Bureau keeps track of state-to-state migration flows. But that’s not the case with Puerto Rico. Most of the publicly known numbers related to the post-Maria diaspora from the island to the continental U.S. were driven by estimates, and neither state nor federal institutions kept track of how many Puerto Ricans have left (or returned) after the storm ravaged the entire territory last September.
Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world. by Nigel Hollis
In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.
The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.