In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.
The fundamental problem with digital advertising today is that too many ad formats are truly disruptive. by Nigel Hollis
Reaching for a mobile device while waiting for coffee or watching TV has become common practice for most people. In fact, one of the most popular smartphone pastimes among users is simply looking for an activity on their smartpho
TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.
Digital media spend is now taking over half the money spent on advertising in a number of countries thanks to mobile. There is no doubt that mobile is going to feature prominently in any brand’s media mix for years to come, but that does not mean that mobile advertising can continue to serve up the same intrusive ad formats that it does now. by Nigel Hollis
Privacy is a tricky topic. It’s sort of like Fight Club, with the first rule being “You do not talk about Fight Club.” Privacy is a topic that most people don’t, can’t or won’t talk about — and I can’t blame them!
Azteca Los Angeles 54 announced tmore details of its exclusive multiyear agreement to serve as the Los Angeles Chargers Spanish-language flagship television station and broadcaster of three preseason games. Additionally, the Los Angeles Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.
Real Madrid and FC Barcelona have battled it out on the field, earning the phrase El Clásico for any match they play. Today, El Clásico is consumed on smartphones, tablets, computers and televisions in more than 90 countries around the world, allowing the teams’ rivalry—and value—to grow.
Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.
The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people.
Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.
The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA).
This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives
This document presents guidelines for the measurement of digital location-based advertising including measurement or attribution of device and user location for physical visitation and advertising exposure (including static devices such as desktop PCs, connected TVs, OTT devices, as well as mobile devices such as tablet, smartphones, etc.) as well as place measurement as a reference point for physical visitation and location-based targeting.
RadiumOne released "The Impact of Mobile Signals on the Consumer Journey," a report in conjunction with the Mobile Marketing Association.