The PC's killer app meets the small screen.

According to a new survey released by Ingenio, Inc., more than four out of five U.S. adults surveyed (85 percent) currently own a mobile phone compared to only about seven in ten (71 percent) who have a landline or home phone. Of the overwhelming majority of U.S. consumers that own a mobile phone, the study finds that only a minority of mobile phone owners (30 percent) can recall seeing or hearing an advertisement on their mobile phone in the past year.

Would you watch ads for a free phone?

Mobile advertising will generate $2.3 billion in revenues in the US by 2011, according to EJL Wireless Research's "Global Mobile Advertising Market Analysis 2006-2011."

This year, banks and wireless service providers are rolling out products that let customers check account balances, pay bills, transfer money and receive alerts about deposits and payments by mobile phone.

Internet via the mobile phone has taken off, but perhaps not at a level that satisfies the network operators. Overall, 29 percent of adults in Great Britain have ever used their mobile phone to access the internet.

SUR is now part of the channel lineup for MobiTV en Español, one of many MobiTV services. MobiTV en Español turns your cell phone into a portable television, with a combination of programming in English and Spanish, including more than 15 of the most popular networks.

comScore released the results of a study analyzing Americans' usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile TV subscribers are male and that nearly half are below the age of 35. Also included in the study are insights about consumer behavior and attitudes toward Mobile TV, including information on product awareness, programming content, and key purchase motivators.

Interactive mobile marketing, which prompts consumers to respond to advertising messages using their mobile devices, is a vast new frontier that has elevated direct marketing to supreme new heights.

CTIA Wireless announced three key principles of mobile marketing. The principles are a guide for mobile operators preparing to capitalize on mobile marketing opportunities.