Some email marketers say that the growth of social media directly challenges email's supremacy for communication. To me, now is a prime opportunity to expand the subscriber relationship to incorporate community, content sharing, feedback and user-generated content.

MySpace and Facebook connect users to other users. Is that enough?

Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.

If there was one trend that came on strong during this year's Advertising Week festivities, it was advertising agencies and media companies jumping on the social media bandwagon.

Many collegians are on daily.

In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall.

Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Council (SMAC(TM)), an industry association designed to set the first standards for buying and measuring marketing in social media.

I recently saw an article in an e-newsletter I get where three "experts" from large and well-known tech companies shared their opinions about the best ways to measure the ROI of social media investments.

Across 17 markets of the world, well over half the population (58%) do not know what social networking is, according to a study released by Synovate.

JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season. As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.

Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.

Think of them as digital water coolers—surrounded by thousands of workers engaged in serious business conversations.

Do business and socializing mix?

comScore, Inc. released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world.

With the rise of social media, the speed and reach of word of mouth with respect to consumer products and services is increasing by orders of magnitude.

There are plenty of available contact points with teens on social sites (friends, gifts, games -- you name it), but no proven method of engaging the throngs of teens hanging out in those increasingly popular virtual malls.

My article last week, "Social Media Demands A Reinvented Agency,"> has drawn out a great dialogue that the marketing and advertising industry needs to have, and I am really glad to be a part o