Marketing - Social

MySpace and Facebook connect users to other users. Is that enough?

Facebook talks a lot about the "social graph." It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.

Many collegians are on daily.

Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Council (SMAC(TM)), an industry association designed to set the first standards for buying and measuring marketing in social media.

Across 17 markets of the world, well over half the population (58%) do not know what social networking is, according to a study released by Synovate.

Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.

comScore, Inc. released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world.

There are plenty of available contact points with teens on social sites (friends, gifts, games -- you name it), but no proven method of engaging the throngs of teens hanging out in those increasingly popular virtual malls.