All marketing is "word of mouth"; it's just a question whose mouth the marketing words/messages are coming from. Give a brand a chance and it will be happy to tell you all about itself.

OPTIMIZATION -- that fancy word for making a selling process more relevant and engaging for your customer --could be said to have four major approaches that have critical value for marketers: experimentation, targeting, behavioral and social.

Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?

Coremetrics announced the results of its Second Annual ‘Face of the New Marketer’ survey. This poll of marketing professionals, drawn from the country’s top eCommerce and online media/content companies, found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.

Last week in "A Tipping Point For Social Media Advertising" we began to explore the ever-expanding role of the tipping point phenomenon to tomorrow's advertisers.

JupiterResearch has found that, although nearly one-quarter of all online adults are considered influential brand advocates, they actually spend more time online researching and purchasing than spreading the word.

Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling the advertising content most appropriate for their site/audience. I have also seen arguments that the users viewing the advertisement are the most appropriate source of advertisement pull (after all, they are the end consumers). But, when the those publishing the content are also the target consumers for a given brand, such as is the case in social media, then the necessity of pull is enhanced exponentially.

Good news: The pool of influencers is growing.

JupiterResearch has found that despite the growth of social networks and online communities, they have little effect on influencing online retail sales. Outlined in a new report, "US Retail Consumer Survey, 2007," social and community sites are only driving about 12 percent of online shoppers to buy more than planned.

'I tried it and... '

More and more, consumers are relying on advice from friends, family and even strangers to make purchase decisions, select physicians, choose travel destinations and pick politicians to vote for.

Hoodiny Entertainment Group, the parent Company of, announced that Billboard will be handling advertising sales for the website.

This weekend I picked up a great Harvard Business Review article outlining a clear overinvestment by corporate America in "destination Web sites" that are failing to return on investment because (according to the executive summary) "most consumer product companies don't provide enough value or dy

Brief post this week, as these days my day job is fast becoming a day/night job. After the dialogue following last week's post, I wanted to expand on social media's definition a bit this week, as well as look at some easy ways to get started in "digital social media advertising."

It's hard to hold conversations when everyone who's talking has varying views on the definitions of key vocabulary. Yet our entire industry is talking about social media -- and I defy you to find two people that define social media the same way. Determined to solve this problem for the industry single-handedly... I looked up the term on Wikipedia (which, incidentally, cites itself as an example of social media). What I found was not only woefully incomplete (first time this has happened to me on Wikipedia), but there are a couple of areas where I would differ with the entry entirely.

In the real world we turn to colleagues and friends for advice on what products and services to buy; generally trying to avoid the salesperson. Understandably this is why social media is so effective and can facilitate an increase in a marketer's bottom line. No longer do we have to rely only on mass media for our information and advice. Social media (and Web 2.0 technologies) allow us to create innovative targeted campaigns to promote brand and product awareness and can provide us with valuable feedback.