Clients have started thinking about 2018, even though 2017 only just started. I know it seems crazy, but keep in mind, national retail and promotional partnerships require significant lead time. Meaning, as a marketer, if you want to do a promotion around next year’s big soccer tournament, you need to start thinking about it today. Yes, I’m referring to the World Cup. We are about 15 months away from Russia 2018, with soccer qualifiers and lead-up tournaments already in the works. by Roberto Siewczynski / Epsilon
Ford Motor Company and Subway will partner with Telemundo on multi-platform promotions that include product integrations and bonus content.
A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.
Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.
Azteca America New York and client Boost Mobile, part of the Sprint Prepaid Group, will present a free concert in New York City on April 11th as part of Boost Mobile’s “Musica Sin Limite” concert series.
Excitement and interest are growing in Russia as the country prepares for the biggest football event in the world. Russia will host the 2018 FIFA World Cup™, making it the first time the World Cup will be held in Eastern Europe. As a prelude, Russia will host the FIFA Confederations Cup 2017 in June and July.
Inspired by the animated comedy DreamWorks Animation’s The Boss Baby, Tampico Beverages is introducing its “Raise a Boss” promotion.
El Poder En Ti, NBCUniversal Telemundo Enterprises’ robust community initiative aimed at empowering viewers to take action for a better life, announced the El Poder En Ti “Tu Educación Scholarships,” which recognize and celebrate academic excellence, leadership skills, and the pursuit of higher education.
UCI Live, Univision Communications Inc.’s (UCI) in-house experiential marketing unit, has selected four communities as finalists in bid to host the inaugural Prospects Cup: Anaheim/Irvine, California; Ft. Lauderdale, Florida; Houston, Texas; and Kissimmee, Florida. To be held December 18-22, 2017.
Telemundo Chicago / WSNS will present “Hispanic Day at the Auto Show” at the 109th annual Chicago Auto Show on Friday, February 17 at McCormick Place in Chicago, Illinois.
NPB has enlisted multifaceted Puerto Rican actor, singer-songwriter, host and pork lover, Carlos Ponce, to heat up kitchens across America and bring ‘El Sabor de Hoy’ campaign to life.
Café Bustelo continues challenging Latino students to submit an 800-word essay in English or Spanish for an opportunity to win a scholarship.
Univision Communications Inc. (UCI) announced that UCI Live will present the inaugural Prospects CupSM next December 2017.
Diversifying and evolving inspired by LATISM’s “Best Latina Network Leader” 2016, Lynn Ponder, founder of WebCityGirls influencer brand announced the arrival of #UnstoppableLATINAS Leadership Summit 2017.
The National Basketball Association (NBA) and Molson Coors International (MCI) today announced a multiyear partnership expansion that makes Coors Light the Official Beer Partner of the NBA across 37 markets in Latin America and the Caribbea