Mexican singer Christian Castro headlines a Spanish-language promotional campaign launched this week by Mazola corn oil in more than 2,000 food stores across the country.

Kmart Corporation and World Wrestling Federation Entertainment, Inc.

McDonald's Noche de Carnaval, a star-studded, three-hour spectacular event that brings together the best Hispanic talent from Latin America, officially kicks-off the 19th annual Carnaval Miami festivities on Saturday, March 3 at the American Airlines Arena in downtown Miami.

Univision Online, Inc. announced that Ms. Reyna Lazo, 43, of North Hollywood, CA, has won the Macy's West and Univision.com "Internet Start Up" Sweepstakes.

To celebrate its 100th anniversary, NAMM International Music Products Association and Sesame Workshop will kick-off the Sesame Street Music Works initiative at NAMM's annual convention with a live performance by Sesame Street's Big Bird and Bob McGrath.

Actors Alexis Cruz ("Touched By An Angel") and Craig Lamar Traylor ("Malcolm in the Middle") will join GOT MILK? executives in selecting the winners of the 'GOT MILK? Home Video Commercial Contest' for teens.

Nearly 225 artists from the local Miami community will participate in this year's street painting festival.

Whether aligning your brand with a sports property, community event or cause-related effort, corporate sponsorships require a significant investment of time, energy and money.

The Promotion Marketing Association (PMA) released the results of its annual industry trends survey taken at its 22st annual Promotion Law conference.

Burger King Corporation announced that FoxKids.com will offer kids the chance to play "Burger Blitz," an exclusive Burger King game on the Fox Kids' site. This interactive game allows kids to "click and drag" Whopper ingredients to build their favorite burger.

Chicano music festival set to rock the nation with a special new millenium Cinco de Mayo mega-music festival.

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