Corona Extra Beer is hoping to add to the sizzle with its latest U.S. Hispanic-market promotion, "El Ritmo del Verano con Corona y Paulina." Corona, the No. 1 import beer in the United States, has signed hot international Latin music star Paulina Rubio to anchor the promotion.
Ray Charles, Natalie Cole, Al Jarreau, Rachelle Ferrell, Daniela Mercury and Albita will be featured along with other major names in contemporary music at the first Verizon Music Festival, Aug. 7--11 in New York City.
The League of United Latin American Citizens (LULAC) and MasterCard International announced the launch of “El Arte de Construir un Futuro Financiero,” (the Art of Building a Financial Future), a community-based, financial education program created specifically for Latinos in the United States.
The Chivas Showcase DJ Live Tour will feature performances, on a mobile stage, by the country's hottest Latin DJs. The launching took place during a news media event and dinner at the House of Blues in Hollywood.
Del Monte Foods Company and Abriendo Puertas, a non-profit organization serving families in need living in Miami's East Little Havana community, hosted a Mother's Day breakfast celebration, "Celebrando a Mamá en Miami" honoring the vital role Hispanic mothers play in their children's lives and in
KMEX-TV and Univision have come together with the Los Angeles County Museum of Art (LACMA) to be part of the exhibit "The Road to Aztlan: Art from a Mythic Homeland" ("El Camino Hacia Aztlan: Arte de una Patria Mitica") during its debut in Los Angeles May 13 through August 26.
The singing sensation will star in a new campaign for Coca-Cola to support its huge summer promotion, which will give fans the chance to win a backstage tour and meet Christina on the set of one of her upcoming music videos. The campaign also includes:
Young artists will compete for a trip to Mexico City in the third annual ‘‘Este es mi Mexico’’ art contest sponsored by Verizon and the Mexican government. Elementary-school children are invited to create their vision of Mexico.
In a move that capitalizes on its coverage in nine of the top ten Hispanic markets nationwide, Cingular Wireless announced its partnership with Sears Roebuck & Company in its 2001 Fiesta Mobile program which will visit 14 U.S. cities and 10 Hispanic festivals.