The final match of the Japan/Korea 2002 games could end up making a millionaire out of some lucky Radio Unica listener this summer.

DVC Worldwide, a marketing and communications firm, announced the launch of its integrated sports marketing program created and developed specifically for Tecate, one of Mexico's most popular beers and the No. 4 imported beer in the U.S., to further expand brand recognition and U.S.

In an effort to address eye health issues with the nation's largest and fastest growing minority group, Vistakon, Division of Johnson & Johnson Vision Care, Inc., has launched Viviendo Con Ojos Saludables, a national campaign designed to educate Hispanics on the importance of vision care, a h

What could be better than yelling 'GOOOOOAALL!' at the top of your lungs while in the stands at the 2002 FIFA World Cup™ Final championship in Yokohama, Japan?

For many Hispanic immigrants living in the U.S., loved ones reside abroad. In a time where national unity and family togetherness has never been stronger , the Kellogg Company, in partnership with American Airlines, launches a travel promotion aimed at reuniting Latin American families.

Chefs from four San Antonio restaurants, Los Barrios, Paloma Blanca/Aldaco, the Anaqua Grill at the Plaza San Antonio Hotel and Berryhill at The Lab, teamed up with news reporters at a local Blockbuster store to cook up their best tortilla soup recipe, all to benefit the Boys & Girls Clubs Te

Sears, Roebuck and Co. is turning up the heat at the Calle Ocho Street Festival by offering Miami music fans a chance to meet members of two leading salsa and merengue bands "Puerto Rican Power and Los Toros Band" when the bands perform at the Sears Concert Stage on Sunday, March 10, 2002.

The official organization Calle Ocho Walk of Fame, announced that the internationally acclaimed actor and singer Jose Luis Rodriguez, better known as “El Puma,” will be honored with this year's first “STAR” on Miami's famous Calle Ocho strip on Saturday, February 9, 2002.

The Puerto Rico Tourism Company (PRTC) announced that travelers would have until April 14, 2002 to take advantage of its "Fly Free to Puerto Rico" program.

Hershey Foods Corporation is giving America a lift with the rollout of an integrated consumer promotion intended to drive retail traffic and increase sales following the holiday season.

In the spirit of the holidays, Yahoo! en Español has teamed up with Hewlett Packard (HP) to give away HP photo printers and digital cameras to Yahoo! en Español visitors. From now through January 6, 2002 visitors to Yahoo!

FMF Promotions announced its partnership with The Programming Group, Producers of the "Instore Sports Network," a closed-circuit video service that broadcasts music and sports programming on to the selling floors of US, and Puerto Rico best retail stores.

Spanish Broadcasting System, Inc. announced that it is organizing a benefit concert, featuring the top names in the Latin music industry, to take place on Sunday, December 9th, at Madison Square Garden in New York City.

ZILO Networks Inc., a integrated multi-platform entertainment network (Live Events, Television and Online) targeting the college market, announced the highly-successful nationwide "Off the Hook Comedy Tour" - sponsored by General Motors and Motorola in association with Wrigley's Doublemint - is e