Terra.com turned New York City's Orchard Beach into a virtual melting pot, as Hispanics from all over the state came out to participate in the 1st annual TerraGol, the country's first national amateur Beach soccer championship.

On September 14 through 16, 2001 KVEA-TV, will welcome over 100,000 visitors to Fiestas 16 the largest three-day event celebration in Los Angeles County at the Plaza Olvera in Downtown L.A.

The Barrio Games, a novel way to target this mostly young and urban market is being launched as a pilot program in Los Angeles and Chicago.

Explosión Musical, a concert series sponsored by Procter & Gamble created last year will travel to top Hispanic market cities in the United States from Aug. 25 to Oct. 13, 2001.

People en Español and Cingular Wireless present Desfile Lo Ultimo, a 3-city mall tour and fashion show, highlighting top Latino designers.

Grammy Award-winning Latin artist Elvis Crespo joined Terra.com, McDonald's and Disney earlier this week to announce The Best of Latin Music, a national celebration of Hispanic heritage that brings the spirit of Latin music online via sweepstakes, chat sessions and a live concert webcast.

The 2001 Copa Sears Pre-Libertadores continues its sizzling summer action with the matches Morelia vs. Toluca and Cruz Azul vs. America on Wed., Aug. 22 at Chicago's Soldier Field.

The Procter & Gamble Company announced a new stage in the “Avanzando con tu Familia” (i.e., helping your family to get ahead) program with the launch of a monthly Free Standing Coupon Insert (FSCI) program especially designed to benefit Hispanic families.

Miller Lite announced that it would hold for the first-time a national Hispanic boxing promotion.

Terra Lycos announced the launch of its Terra Gol Soccer Championship, which will take place in major U.S. Hispanic markets. The tournament is the first-ever national amateur beach soccer championship.

Schering Laboratories, makers of Claritin announced that it is teaming up with the Big Apple Youth Soccer League (BAYSL) to sponsor the inaugural Copa Comunitaria (Community Cup), the first-ever, week-long youth soccer tournament organized specifically for the Hispanic community in the New York m

Latin World Entertainment Agency announced that it has commenced production of Sofia Vergara's sizzling new calendar Sofia 2002. The calendar will be shot entirely on location, on the beautiful beaches of Jamaica.

This fall, the Verizon Music Festival will feature Wynton Marsalis & the Lincoln Center Jazz Orchestra, Joshua Redman Quartet, Me’Shell Ndegeocello, McCoy Tyner, John Mayall & The Bluesbreakers, Daniela Mercury, and David Clayton-Thomas and Blood, Sweat & Tears.

JCPenney.com announced the latest addition to its string of hits with the launch of a music and movies shop on the chart-busting site. Consistently ranked in the top 10 by consumers and industry analysts, JCPenney.com recently added more than 65,000 CDs, videos and DVDs to the site.

ACDelco is building on its exposure to the Hispanic market by being the premier sponsor of the 21st Annual Tejano Music Awards, the largest Tejano music event in the world. The event was held in April at the Alamodome in San Antonio, Texas.