Coors Brewing Company announced the national launch of its new Coors Light television commercials featuring Latin-rock sensation La Ley.

Take the steel metal complexity of a vehicle and fuse it with your lifestyle, your family, your heritage. Now capture that image with paints on canvas to demonstrate the essence you have created.

Del Monte Foods Company and Abriendo Puertas, a non-profit organization serving families in need living in Miami's East Little Havana community, hosted a Mother's Day breakfast celebration, "Celebrando a Mamá en Miami" honoring the vital role Hispanic mothers play in their children's lives and in

KMEX-TV and Univision have come together with the Los Angeles County Museum of Art (LACMA) to be part of the exhibit "The Road to Aztlan: Art from a Mythic Homeland" ("El Camino Hacia Aztlan: Arte de una Patria Mitica") during its debut in Los Angeles May 13 through August 26.

The singing sensation will star in a new campaign for Coca-Cola to support its huge summer promotion, which will give fans the chance to win a backstage tour and meet Christina on the set of one of her upcoming music videos. The campaign also includes:

The Aztlan Fest 2001 will be held on Thursday May 17, at Fiesta Hall in San Diego and Sunday May 20, at the Grand Olympic Auditorium Grounds in Los Angeles.

America's national pastime, baseball, is a hit around the world. But it's hotter than a jalapeño in the Caribbean, and in South and Central America.

Univision 41 celebrates the May 2001 sweeps period with a duo of viewer sweepstakes.

Young artists will compete for a trip to Mexico City in the third annual ‘‘Este es mi Mexico’’ art contest sponsored by Verizon and the Mexican government. Elementary-school children are invited to create their vision of Mexico.

In a move that capitalizes on its coverage in nine of the top ten Hispanic markets nationwide, Cingular Wireless announced its partnership with Sears Roebuck & Company in its 2001 Fiesta Mobile program which will visit 14 U.S. cities and 10 Hispanic festivals.

Hispanic Soccer Organization (HISO) and Los refrescos de Mexico (Jarritos, Sangria Senorial, Sidral Mundet) announce the First Youth Soccer Cup to be held in the Los Angeles, Orange and Inland Empire counties (from May 4, 2001 to September 16, 2001) with approximately 1,200 teams in the following

Irvine-based El Pollo Loco and video retail giant Hollywood Video are producing a hit sequel, teaming up once again to invite families to enjoy dinner and a movie.

The JCPenney Hispanic Designers Model Search could be the ticket to fashion runways and magazine covers for a select group of young Hispanic men and women. Now in its 13th year, the model search is under way this month in 20 JCPenney markets in the United States, Puerto Rico and Mexico.

Three holidays and one supermodel highlight the latest promotion by the world's most popular beer brands.

Mexican singer Christian Castro headlines a Spanish-language promotional campaign launched this week by Mazola corn oil in more than 2,000 food stores across the country.