Club América, Liga MX’s most-followed and most-victorious Mexican soccer club of all time, officially revealed part of its expansion plans into the United States for 2016 and beyond.

Wonderful Pistachios announced  that Jared Borgetti, soccer player for the Mexican National Team, will serve as the brand’s ambassador for a series of activations in celebration of this summer’s international soccer tournament taking place across the U.S.

We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials, if you really, really have to — value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.

Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.

Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.

National Puerto Rican Day Parade, Inc. announced that WABC7-TV, Channel 7 will be the broadcast home and official English language television station of the 59th Annual National Puerto Rican Day Parade, live from Fifth Avenue, on Sunday, June 12, 2016. 

Unilever's U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

Tecate announcedit has entered 2016 as the exclusive beer and presenting sponsor boxing’s biggest star, current WBC, RING Magazine and Lineal Middleweight Champion and Golden Boy Promotions fighter, Canelo Alvarez.

The new edition of the Habanos Festival will feature an outstanding international musical line-up.

The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi Blue Card (#BlueCard).

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

The Hollywood Chamber of Commerce announced that Maná will be honored with the 2,573rd star on the Hollywood Walk of Fame on Wednesday, February 10, 2016 at 11:30 a.m. PST. The star in the category of Recording will be dedicated at 7060 Hollywood Boulevard in front of Live Nation.

Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.

Telemundo announced that its local Telemundo-owned stations will hold local voter registration drives this year across the United States to help raise awareness about the importance of civic participation and help increase the number of Hispanics who register to vote.