After 27 rewarding years as the producer of FIESTA BROADWAY, Los Angeles’ famous “Cinco de Mayo” street and music festival that entertained generations of L.A. Latinos through the streets of downtown Los Angeles, Peter Bellas has announced he has sold his company, All Access Entertainment, to a media executive from Anschutz Entertainment Group (AEG). 

Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.

Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.

Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced that it is launching the "Conoce a Don Francisco" sweepstakes, offering a chance to meet iconic entertainer Mario Kreutzberger (better known as Don Francisco), who for the past two years has been the face of the company's "Cuida Tu Don" initiative.

Houston shortstop, and reigning Rookie of the Year, Carlos Correa has joined forces with the Recreational Boating & Fishing Foundation's (RBFF) Vamos A Pescar™ campaign to spread the joy of two of America's favorite pastimes – fishing and boating.

The official partnership will have a dedicated focus on Hispanic consumers primarily residing in the eastern United States.

Schramm Marketing Group announced the upcoming June launch of its newest venture, Fantástico, the free, hyper-local, mobile-optimized site that provides Latino consumers with a ticket purchasing experience that is entirely in Spanish from homepage to checkout.

Club América, Liga MX’s most-followed and most-victorious Mexican soccer club of all time, officially revealed part of its expansion plans into the United States for 2016 and beyond.

Wonderful Pistachios announced  that Jared Borgetti, soccer player for the Mexican National Team, will serve as the brand’s ambassador for a series of activations in celebration of this summer’s international soccer tournament taking place across the U.S.

We have a saying at our agency that goes, “Don’t just take brands to the event, make brands the event.” The first time you read it, it can feel like the sort of silly too-clever marketing lyricism that most people roll their eyes at when it comes from anyone but Don Draper. But the truth is, there’s a good deal of sincerity behind it. Today’s consumers — call them millennials, if you really, really have to — value doing over owning. That is a conclusion reached time and time again by esteemed publications and universities alike.

Telemundo announced sponsors of the 2016 “Billboard Latin Music Awards,” including DishLATINO, Domino’s, Ford, Garnier Fructis, TWIX®, Pepsi, Samsung Electronics America, Sprint, State Farm, Target, Toyota and Victoria.

Lynn started creating buzz for the launch of her initiative with a first hint of a SECRET using hashtag #SHHHwebcitygirls. 15-second videos generating 152K views from celebrities and influencers like Nacho, Giselle Blondet, María Marín, Gabriel Coronel, Lourdes del Río, Zuleyka Rivera, Ximena Cordoba, Orlando Segura, Erick Cuesta, Ingrid Hoffmann, J.Quiles, Gotay el Auténtiko, Los Pichy Boys, posted each day on social media helped evolve the promotional campaign that lead to the unveiling of #webcitygirlsSECRET: a New Bilingual Lifestyle Concept #BeNumberless (#SerSinNumero) an online movement.

National Puerto Rican Day Parade, Inc. announced that WABC7-TV, Channel 7 will be the broadcast home and official English language television station of the 59th Annual National Puerto Rican Day Parade, live from Fifth Avenue, on Sunday, June 12, 2016. 

Unilever's U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.

After all, with the world’s eyes affixed on Rio again this summer, anything can happen. And in light of recent world events, it’s best to prepare for the eventuality that anything will.

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