Coca-Cola announced a donation of $150,000 to the Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic American higher education. 

NBCUniversal Telemundo Enterprises, Comcast, MSNBC and NBC News announced that they will be the Presenting Media Partners for the upcoming 7th annual Hispanicize event to take place in Miami, April 4-8, 2016.

The Smithsonian's National Museum of American History is launching a multiyear collecting initiative, "Latinos and Baseball: In the Barrios and the Big Leagues," to identify artifacts that reflect the social and cultural influence of the game on Latino communities.

There are only 10 days left in 2015 and it feels like there really haven’t been that many Top 10 lists out there, so here’s a special Marketing:Sports version.

Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women's National Basketball Association (WNBA) and NBA Development League (NBA D-League).  As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league's Hispanic marketing initiative, Noches éne-bé-a.

Barilla is celebrating Latinas' creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.

The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers.  By Lili Gil Valletta

Post Foods, LLC Honey Bunches of Oats deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.

NBCUniversal Telemundo Enterprises announced "Tu Dinero es Tu Futuro" (Your Money is Your Future), a company-driven financial education initiative designed to support financial literacy among Spanish-language viewers.

Entravision Communications Corporation announced that it will host the second “Noche de Locura con Erazno y La Chokolata” on Tuesday, November 17, 2015. “Noche de Locura” will be hosted by Oswaldo Diaz, the vibrant, multi-talented performer and star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and will include special performances from the hottest regional Mexican and Banda artists topping today’s charts, including Banda MS, Espinoza Pas, Calibre 50, Banda Los Recoditos, and Codigo FN, among others.

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

With On Your Feet!, her life-based sizzling musical on Broadway, and as vibrant as ever, international Latino superstar Gloria Estefan was honored in New York last night by another American icon: McDonald’s.
 

The new Latino MCN, Fenomeno Studios (part of EstrellaTV’s digital network) and MetroPCS, join forces to launch #AsiEsMiHistoria Acoustic Sessions, a special event with three of the most popular and top-selling Regional Mexican artists.

Aaron's, Inc. is partnering with Univision Network's "Despierta America" for its first "Despierta En Tu Nuevo Hogar" (Wake Up in Your New Home) contest that includes a grand prize package which will fill the winner's home full of furniture, electronics and appliances valued at more than $24,000.

Jägermeister announced the continuation of it's first-ever campaign developed to reach America's fastest growing population, Hispanics. "Sin Igual," which translates to "Like No Other," is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share.

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