Hispanic Yellow Pages of America, Inc. (HYPA) has acquired Páginas Amarillas de Colorado (PAC), Denver’s leading Hispanic yellow pages directory, for an undisclosed combination of cash and stock. PAC marks HYPA’s second acquisition following Chicago’s La Raza Páginas Amarillas in April.

Beauty is in the eye of the beholder, and each year more than 297 million Yellow Pages references prove that Americans haven't stopped searching for it.

With the buying power of minority and ethnic groups expected to catapult into the hundreds of billions by 2007, successfully reaching these diverse audiences is more important than ever.

The major U.S. incumbent publishers, under revenue and usage pressure particularly in their largest markets, are increasingly turning to Spanish-language directories as a means for reversing the negative tide.

At a time when Madison Avenue is struggling to rethink how it manages its mix among conventionally planned media, a medium that is often left out of that process is making a compelling argument for inclusion.

QwestDex announced that its first bilingual Yellow Pages for the Denver metropolitan area is now in distribution to more than 2.2 million residents and businesses along with the company’s popular White Pages.

Five years ago, no one outside (or even inside) the directory industry would have uttered the word "sexy" in the same breath as "Yellow Pages" – unless, of course, they were referring to the latest Frederick's of Hollywood ad under the Lingerie heading.

As part of its nationwide expansion Verizon SuperPages is now delivering its first SuperPages directories in Denver.

When several Yellow Pages publishers came up for sale recently, something interesting happened: Investors paid huge sums for them.

Avenida América, Inc. announced that they had launched "MiAvenida - Páginas Amarillas de Atlanta," a Spanish-language Yellow Pages for Atlanta's growing Hispanic community.

According to a recent survey of small and medium-size businesses (SMBs) in the US, from the Kelsey Group and OneStat, 43% of respondents use Web site marketing.

Avenida América, Inc. announced that they had launched “Páginas Amarillas de Austin,” a Spanish-language Yellow Pages for Austin’s growing Spanish speaking Hispanic community.

Univision Online now provides its Hispanic American users comprehensive yellow pages information from Verizon Information Services, creator of SuperPages.com and SuperPages.com en Español.

Research by Knowledge Networks/SRI shows that big-ticket products and professionals - from doctors to lawyers to automobiles – account for more than half of the 10 most-used YP section headings.

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