Univision Deportes and Combate Americas announced a historic, multi-year partnership to produce and distribute live Combate Americas fight programming on Univision and Univision Deportes Network (UDN).

“I told you so.” It’s unlikely that Tim Cook -- maybe the most respected exec in Silicon Valley -- would use such callow words.  Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.

Univision Deportes announced the creation of a new year-round initiative titled the Prospects Series in support of youth soccer in the United States.

More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.

Memo to auto dealers: shoppers prefer your website! Adtaxi released the results of its inaugural Auto Shopping in America survey. Offering an analysis of consumers’ auto shopping habits, behaviors and preferences nationwide, the study revealed that today’s shoppers favor website visits over dealer visits by a large margin.

​Digital media consumers across generations are increasingly in the driver’s seat—and their expectations are at an all-time high. Some major shifts are now occurring. What are the implications for technology, media, and telecommunications companies?

This presentation features tips and tools from our Marketing Knowledge Center that are sure to supercharge your social media efforts.

Strong headwinds are certainly ahead for influencer marketers. For one, it’s looking like this will be the year that the US Federal Trade Commission (FTC) will become more heavily involved. eMarketer has put together this selection of articles, insights and interviews so you can understand what will be critical to influencer marketing in the coming months to be prepared—and to avoid the risks.

Facebook faces new pressure amidst news that a political consultant was able to access private information of some 50 million users without their knowledge. In the latest episode of eMarketer's "Behind the Numbers" podcast, social analyst Debra Aho Williamson digs into the potential implications for marketers.

Each year as the Koupon team begins to write our State of the Industry report, 2018 SOI blog creative.jpgwe look back on the year prior and gather what we’ve learned, what our brands and retailers have accomplished, and what the data is telling us about the future of retail and the impact of mobile offers.  The numbers from 2017 are in and the data rings loud and clear – the c-store industry is growing, and mobile offers are playing an important role. See our press release here.

There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.

Despite popular assumptions that young adults are social media-obsessed, new data suggests that many have considered a temporary—and even permanent—reprieve from their newsfeeds.

By Gonzalo López Martí - Creative Director, etc. / LMMiami.com

  • Twitter has posted a profit, finally, but it still shows various existential problems.
  • 90% of its revenue comes from advertising sales.
  • Risk is way too concentrated: it needs to put its eggs in different baskets.
  • Plus, its users base is made up of mostly elderly curmudgeons.

According to an analysis published by Jillian Berman, Georgetown University’s Center on Education, and the Workforce, though women are more likely to go to college and earn degrees than men, they don’t reap as large of a benefit from their education. Instead, says the report, women typically need one more degree to earn as much as men on average.

To kick off the 100-day countdown to the 2018 FIFA World Cup Russia™, Telemundo Deportes revealed a series of key updates for its coverage plans as the exclusive Spanish-language home of the largest sporting event in the world. In addition to multiplatform coverage and production updates, Telemundo Deportes announced a line-up of top-tier advertising partners, digital partnerships, more legendary and groundbreaking commentators, and insights of its latest consumer focused study around the FIFA World Cup™.

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