Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.

In the ongoing effort to gain consumers' attention, one effective media channel that's often overlooked is the mobile wallet.

Hispanic consumers are a key target audience for marketers worldwide. In this infographic, we investigate the social media behaviors of Hispanics in the U.S.A, including bilingual, English-first and Spanish-first consumers.

Long-form video is spreading across social media. With the June 2018 launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.

New American Community Survey questions revised in 2016 show a stunning increase in reported mobile broadband usage – strong evidence that previous questions were not adequately capturing how U.S. households access the Internet.

Univision Deportes begins its tenure as the official Spanish-language broadcaster of UEFA this month, highlighted by coverage of club soccer’s most prestigious competition, the UEFA Champions League.

Following Telemundo Deportes’ complete presentation of all 64 2018 World Cup matches, which featured 113 players from last season’s Premier League in the World Cup, the Telemundo Deportes soccer expert team returns to provide play-by-play commentary led by Andrés Cantor, Sammy Sadovnik, Copán Álvarez, Carlos Hermosillo and Manuel Sol. The commentators will also contribute to the pre and post analysis alongside Miguel Gurwitz.

YouTube announced its first-ever Spanish language YouTube Originals projects in development.

Televisión Dominicana has exclusive U.S. television rights to the home games of Las Estrellas Orientales, Los Gigantes del Cibao, Los Leones del Escogido, and Los Toros del Este, which will include the regular season and playoff games.

This was not your ordinary Facebook post -- if there is such a thing. 

For one thing, it was long -- almost 1,600 words. That’s longer than this column. Secondly, it was raw. It was written by somebody in deep pain who laid their soul bare for their entire network to see.  I barely knew this person, and I was given a look into the deepest and darkest part of their lives. The post told the story of the breakup of a marriage and a struggle with depression. It was a disturbing blow-by-blow chronicle of someone hitting the bottom.

Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been fighting an uphill battle to match the interest of American football in the U

Emilio Guede Fernández, a pioneer of advertising film production in Puerto Rico, died in Miami last Saturday, July 28th, at the age 90. He was the founder of Guede Films, in Guaynabo, Puerto Rico, a company that opened up offices in New York to service the U.S. Hispanic Market and had offices in Guatemala, Colombia and Panama. Guede was a cinematographer who worked as director and photographer on many television spots for many ad agencies in Puerto Rico, Latin America and the United States. A list of his commercials or those produced by his company includes brands such as AT&T, Procter & Gamble, Colgate-Palmolive, McDonald’s, Kentucky Fried Chicken, Banco Popular and many others.

Fans and brands feeling down after the conclusion of the FIFA World Cup and seeing the hosting of the 2026 event as too far in the future have a respite in the International Champions Cup presented by Heineken.

When there's gold stuck in the hills, you can bet your life there will always be a few rogues attracted to a new area alongside the hardworking prospectors. Influencer marketing is the latest incarnation of a well-trodden path of those who are acting legitimately rubbing shoulders with snake oil salesmen.

As digital marketers try to connect with a growing US Hispanic population, they will need to get past the outdated picture of a population languishing on the wrong side of a gaping “digital divide.” Thanks in part to smartphones, Hispanics have become a very digital cohort.

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