May 04, 2021

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions. Fortú is building modern banking products with a Latino cultural context.

The fortú account is bringing the first holistic approach to better banking for Latinos, a distinct demographic with a higher prevalence of multigenerational families; mixed households with both immigrant and U.S.-born members; varying English vs. Spanish language preferences across generations; and a greater likelihood of maintaining financial ties with family and community across the U.S. and abroad. Traditional banking products are not designed to meet these unique, culturally contextual, household needs.

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