The Gauge Shows Seasonality, Sports and Streaming Content Drive Shifts in Viewing
July 22, 2021
Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.
The infusion of new content on streaming may have encouraged viewers to stay longer, putting Netflix in the top slot with 7% of total television and Disney+ grew one percentage point to 2%.
“It’s really interesting to see the traditional drivers of sporting events and seasonality intermingle with the new dynamics of streaming strategy play out in real-time. The first version of The Gauge set a baseline, but trending it over time should give us even more important insights,” said Brian Fuhrer, SVP, Product Strategy at Nielsen.
Watch the video to hear Brian discuss how television consumption is changing as we enter the summer and what that might mean for streaming services and other content creators.
