GroupM launches Multicultural Marketplace
July 9, 2020
GroupM announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.
The Multicultural Marketplace mission is singular: provide an available-now, diverse and delivery-accountable marketplace media offering that ambitiously sees 100% of clients participating over the next 6-18 months.
The marketplace is determined by GroupM’s proprietary 20-point eligibility criteria, clustered across five categories, including GroupM’s industry-recognized brand safety guidelines. Analysis points include, and not limited to, traffic & targeting capabilities, content relevancy and recency, privacy policies, ad rendering, clutter and ownership.
