Juan Ponce names GM of Telemundo Streaming Studios

Telemundo Global Studios announced the promotion of Juan Ponce to Senior Vice President and General Manager of its recently launched Telemundo Streaming Studios.   In this new role, Ponce will continue to report to Marcos Santana, President, Telemundo Global Studios, and will be responsible for leading the new venture created to produce original premium scripted content exclusively designed to fulfill the growing needs of direct-to-consumer platforms. In addition to developing and producing its own IP, the new studio will offer production services to direct-to-consumer platforms in search of high-quality production expertise and capabilities. Ponce will continue to oversee Production Operations, Production Design and Telemundo’s Underground Producciones in Argentina.

“Juan is a seasoned executive with the perfect experience and track record to lead this new studio and help Telemundo Global Studios continue to pioneer this highly competitive industry,” said Santana.  “His business acumen and creative expertise will be instrumental in helping us launch Telemundo Streaming Studios to meet the growing demand for streaming content among Latinos in the US and across international markets.”

As part of a Telemundo Global Studios realignment, Karen Barroeta, Executive Vice President of Production and Development, who also reports to Santana, will expand her responsibilities to now oversee Talent & Casting, Scripted Development and the head writers’ team, in addition to her overall production responsibilities for long-format scripted content. Ponce and Barroeta will work closely with Santana to identify synergies and joint production opportunities for the studios.

Most recently, Ponce was Senior Vice President of Production Operations & Strategy for Telemundo Global Studios, where he was responsible for strategic planning, business and production operations, financial strategies, administration, and investments. In addition, he oversaw the teams of Future Development and Casting & Talent Management. In this role, Ponce helped with the creation and expansion of premium, short-form mini-series produced in over eight countries for all media platforms. Prior to that, Ponce was Vice President of Finance and Corporate Strategy for NBCUniversal Telemundo Enterprises.

Prior to joining NBCUniversal Telemundo Enterprises in 2016, Ponce was CEO and Founder of New Generation Media, a Hispanic media startup focused on content production and distribution.  Previously, he spent nearly 15 years in the financial services industry where he worked in Investment Banking advising institutional investors and Corporate clients on Mergers & Acquisitions, Capital Markets, Investments and Corporate Development. Ponce is a seasoned equities and venture capital investor and has counseled multiple startups in diverse industries.   He earned his Executive MBA from Kellogg School of Management at Northwestern University and B.A. in Economics & Management with a minor in Political Science from Albion College.

Based out of Miami, Telemundo Streaming Studios launched with more than 35 projects in development and in production including the dramedy Armas de Mujer for Peacock and the runaway hit El Marginal Season 4 and 5 for Netflix, as well as the remake of international acclaimed Historia de un Clan, upcoming seasons of El Recluso, a new version of El Diario de un Gigolo and the action-packed series El Immortal.