Marketing leaders must build a diverse, adaptable range of team capabilities to meet expanding responsibilities and keep their brands competitive amid rapid marketplace shifts. Utilize this research to help you build an agile marketing organization with a few simple recommendations:
- Develop a plan to adopt the right agile marketing approach
- Build a flexible team with broad skills across multiple areas of expertise
- Assess critical skills and align with external resources to fill any gaps
- Empower your agile marketing organization with the right tools and technology to support collaboration
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