Estrella Jalisco’s LGBTQ+ Mariachi for Hispanic communities

Estrella Jalisco is partnering with the world’s first LGBTQ+ mariachi band, Mariachi Arcoiris, bringing families free performances and encouraging open conversations about machismo culture, inclusivity, and identity — with a refreshing cerveza in hand. This program is part of Estrella Jalisco’s $1 million, 5-year commitment to bring brightness and color to communities by investing in celebrations of art and the people who make it.

“Mariachi Arcoiris was founded as a way to create a safe space for professional LGBTQ+ musicians to honor their traditions, authentic selves and play great music. We couldn’t be more proud to partner with Estrella Jalisco, a brand that shares in our commitment to inclusivity,” explains Samaniego. “Together, we hope to inspire all generations to appreciate the beauty of this traditional music — and open the eyes of many to the artistry of this group of LGBTQ+ individuals.”

To illustrate Mariachi Arcoiris’s progressive spin on Mexican tradition, Estrella Jalisco released a short film featuring a multigenerational celebration with a surprise performance from the group. The footage captures Hispanic families’ reactions and features real conversations about machismo culture. It’s directed by Los Angeles-raised Enkrypt, who belongs to the LGBTQ+ community and grew up listening to mariachi.

“At Estrella Jalisco, we believe a more inclusive and colorful world is a brighter world,” says Jayden Kahl, Director of Marketing at Anheuser-Busch. “We’re honored to be partnering with a band that has enlightened so many people about what it means to be Mexican-American and LGBTQ+ today.”

 

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