August 31, 2021

In celebration of Día de Muertos, also known as Day of the Dead, Pop-Tarts is releasing a limited-edition box, including nine all-new Printed-Fun designs. The Pop-Tarts Día de Muertos box and Printed-Fun designs were created in partnership with Pop-Tarts and Kellogg's HOLA Latino Business Employee Resource Group, to respect the tradition of this celebration, which originated in Mexico and honors the life of loved ones who have passed.

The festive Día de Muertos Printed-Fun designs appears atop the Frosted Chocolatey Churro flavor, which was inspired by the soft, irresistible pastry and features rich chocolatey cinnamon flavored filling and tender pastry crust.

This limited-edition collection is one of many opportunities to recognize and appreciate the contributions of the vibrant U.S. Latinx community.

As part of its overall celebration of the arts, Pop-Tarts partnered with the National Association of Latino Arts and Cultures (NALAC), the nation's premier nonprofit organization dedicated to promoting, connecting and cultivating the next generation of Latino arts and cultures. As part of this commitment, Pop-Tarts will be providing grants to four Latinx arts organizations serving youth and their communities in Los Angeles, San Diego, Dallas and Houston. Pop-Tarts is making these awards in the spirit of Día de Muertos, honoring those who have passed yet continue to inspire us today.


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