November 04, 2016

Burson Latino, Burson-Marsteller’s team dedicated to helping clients connect and engage with U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.

“With Hispanics over-indexing on digital channels and devices, we wanted to build a platform that will contain all relevant news and online election chatter by and about Latinos,” said Jorge Ortega, Executive Vice President of Burson-Marsteller Miami and Burson Latino lead. “TINT is the perfect partner to help us create this social media hub that will be a resource for media, clients, marketers, influencers and others who are following the election and give them access to our team’s analysis and point of view in real time—in Spanish and English.”

Burson-Marsteller used its proprietary digital data analytics tools to identify Hispanic news sites; digital influencers; and Hispanic business, political, and community organizations most active vocally on the election and Latino issues, and will curate content generated by them. In addition, Burson Latino will produce real-time video commentary and analysis throughout the 100 hours of coverage.

“According to the Pew Hispanic Center, 27 million Latinos are eligible to cast ballots this year. “We anticipate intense and insightful social commentary and engagement on the candidates and issues, and our social hub will display these during the next 100 hours,” Ortega added. “The Burson Latino team will be monitoring these exchanges and creating a platform for engagement between visitors to the social hub and the content that we are aggregating on the hub.” will go live at 7 a.m. EDT, Friday November 4, and provide approximately 100 hours of real time social content, news and live video coverage.


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